Marine Link
Thursday, October 18, 2018

CMA CGM Launches Serenity

Maritime Activity Reports, Inc.

December 17, 2017

Image: CMA CGM

Image: CMA CGM

 French shipping line CMA CGM Group has launched "SERENITY by CMA CGM", an innovative offering to deal with unforeseen events during freight transport. This new offering is part of CMA CGM’s "Customer Centricity" strategy, which puts customers at the center of the Group’s development.

On the occasion of the launch of this new innovative offer, Elie Zeenny, Vice President in charge of Development Projects, said: "By launching SERENITY by CMA CGM, a unique set of products in the maritime transport market, CMA CGM completes its offering to customers for a more effective transport that meets their needs and expectations. SERENITY is also in line with our "Customer Centricity" strategy, one of the Group’s priorities. SERENITY embodies the commitment of the CMA CGM Group to always innovate for its clients.”
With "SERENITY by CMA CGM", the Group is starting a new concept: the commitment to compensate for any kind of unforeseen events. "SERENITY by CMA CGM" allows businesses shipping their goods with CMA CGM to be more efficiently protected through a range of value-added products, which have been designed to meet customers’ expectations and needs.
"Cargo Value SERENITY" allows a quick compensation for businesses whose goods have been damaged or lost during transport for any reason, including natural disasters. It provides for a refund up to 100% of the value of the goods in less than 30 days.
An innovation for the CMA CGM Group's customers, the "SERENITY by CMA CGM" portfolio will continue to be enriched in the coming weeks. CMA CGM will offer a product to cover costs in the event of damage to a container during handling as well as another product to compensate shippers in cases of payment default by their own customers.
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