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Einar Ulrichsen News

22 Oct 2014

Alu Design to Create Next Generation of Marine Chairs

There’s a new designer in the driving seat at Alu Design. Per Ivar Selvaag, the former Lead Designer at BMW Group and Chief Designer of Peugeot’s concept car division, has signed an agreement with the Kristiansand, Norway-based company to design its marine pilot and operator chairs. In what Alu Design CEO Einar Ulrichsen describes as “a huge coup for the business”, Selvaag and his team at San Francisco-based Montaag have agreed to work on the firm’s molded aluminum chairs on an ongoing project-by-project basis. As part of the deal, Montaag will not design marine chairs for any other manufacturer. “This is an incredible development,” said Ulrichsen.

26 May 2014

Alu Design Operator Chair Lands Star Role In 'Transformers: Age of Extinction'

Norway’s Alu Design is set to make its Hollywood debut in the latest Transformers blockbuster, with the news that its MH OCH 300 operator chair has secured a role in Paramount Pictures’ Transformers: Age of Extinction. The seat, created for Aker Solutions in 2012, will now be seen “at the heart” of the film’s set design, starring alongside actors such as Mark Wahlberg, Kesley Grammer and Stanley Tucci. It’s a bewildering development for Kristiansand-based Alu Design, a market leader in the design and manufacture of advanced pilot chairs and deck rails. The firm created the chair to offer new ergonomic and user-friendly standards for operators working in the restricted space of Drillers Cabins on offshore rigs… not for science fiction action films.