UK Chamber signs MOU with Society of Maritime Industries, British Marine
The UK Chamber of Shipping has signed a Memorandum of Understanding with the Society of Maritime Industries and British Marine, to set out the basis for the three organisations to work together for the benefit of the industry as a whole. Guy Platten, Chief Executive Officer of the UK Chamber of Shipping, added: “The UK Chamber and its partners have been pooling resources and working evermore closely for a number of years, and the MOU is a further step towards this goal. Howard Pridding, Chief Executive of British Marine, commented: “The three organisations that have entered in to the MOU are aware of the changes we anticipate seeing in the way the Government interacts with the marine and maritime industries.
New British Marine Brand Launched
British Marine has today unveiled its strong new identity that stands out within the context of modern brands in the marine sector, providing a solid focal point for the members the organisation serves. British Marine now represents a durable brand for its members to be part of, which will serve them in promoting their businesses and British excellence in the UK and overseas markets. The use of the British Marine logo is an important benefit of membership and the organisation will continue to invest heavily in its ‘Look for the Logo’ campaign to encourage consumers to buy from British Marine members. The new look is the result of a year-long re-brand exercise which has been undertaken in-house with the Executive Team working with the Membership and Marketing Committee.
Raymarine Announces New Team
Raymarine has announced a new global marketing communications team that will provide full worldwide PR coverage and PR support for Raymarine's international network of distributors. The announcement was made by Fiona Pankhurst, global marketing communications manager for Raymarine, Ltd. in Portsmouth, Hampshire, United Kingdom. Pankhurst, who joined the company earlier this year, appointed two of the marine industry's leading PR agencies to handle its communication efforts. The UK-based ADPR Ltd., and the Scottsdale, Arizona-based Walker Agency will be working jointly on a new global PR campaign. The campaign will begin with the launch of the new ST290 instrument system at the Southampton Boat Show in the UK followed by the US introduction at the US Sailboat Show in Annapolis.
