New Formed Advanced Systems Group Appoints Dibkey
Brunswick Corporation today announced the formation of its Advanced Systems Group and appointed Brett Dibkey President – Advanced Systems Group. The new appointment is effective on January 1, 2020. The Advanced Systems Group consists of the 11 leading Power Products brands from the acquisition completed in August of 2018 in addition to the Attwood Group of businesses with its industry-leading brands, including Attwood, Garelick, MotorGuide, and Whale - all supported by a comprehensive, industry-leading systems design and integration capability.
Boaterz N’ Bikerz Hull of a Tour 3 is West Bound
After two previous successful motorcycling and boating events in 2013 and 2015, organizers of the Boaterz N’ Bikerz of America Hull of a Tour are back this summer for “Pacific Coast Rush,” a nine-day escorted motorcycle ride from Seattle to San Francisco, including a two-day swing down to Big Sur and Monterey. This summer’s Hull of a Tour 3 event runs July 22 – 30 and is sponsored for the second year by Freedom Boat Club, along with marine media sponsor Soundings Trade Only, platinum sponsor Regal Boats, event, producer/publicist Kenton Smith Marketing, and boating host/marine retailer Alexander Marine USA, with locations in Seattle and Newport Beach, Calif.
Free Seminar During Ft. Lauderdale Boat Show
Marine Marketers of America (MMA) is presenting a free seminar for members of the boating industry attending the Ft. Lauderdale International Boat Show. Slated for Friday November 6 from 8:30 - 10 am at Bahia Mar's Grandview Room, the event includes a membership mixer, brief association meeting, and the seminar entitled, "Collaborative Consumption Strategies for Growing Boating: How Four Companies are Engaging Former Boaters and Attracting Newcomers to the Boating Lifestyle... The seminar will be facilitated by NMMA's Chief Marketing Officer Carl Blackwell who originally organized and moderated this panel event for IBEX. Based on the positive feedback to the IBEX event…
Boaterz n Bikerz Hull of a Tour Launches Freedom Ride
The Boaterz ‘n Bikerz Hull of a Tour² launch of “The Freedom Ride” throttled forward yesterday from Freedom Boat Club’s Marina Jack location in downtown Sarasota, FL. The nine-day, 2000-mile motorcycle and boating tour attracted 30 members of the boating industry including their friends, and travels up the east coast to Washington D.C., concluding with participation in the 100,000-bike rally, Rolling Thunder, which honors war veterans, POWs and MIA on Memorial Day weekend. “This ride is a celebration of freedom and the great outdoors,” said tour organizer and marine industry marketing veteran Wanda Kenton Smith. “Our tour is unique in that we combine the best of the open roads with the open seas in an adventure that promotes both motorcycling and boating activity.
