Marine Products Corp. Enters Jet Boat Market
Chaparral's new product line will be powered by BRP's Rotax 4-TEC in-board jet propulsion system, a proven power source and a strong complement to their new models.
"We believe that this strategic relationship promises to deliver consumers a best-in-class boating experience that is supported by our outstanding dealer network," stated James A. Lane, Jr. , President of Chaparral Boats and Executive Vice President of Marine Products Corporation. "Our decision to move into jet propulsion expands our fleet and enhances our strategy to bring new consumers into boating by offering our stylish, high-quality Chaparral products at value-minded prices. We believe that this new product also offers a profitable additional product for our dealer network and a chance for Marine Products to enter new markets."
Marine Products Corporation designs, manufactures and distributes premium-branded Chaparral sterndrive pleasure boats; Premiere Sport Yachts; and Robalo sport fishing boats, and continues to diversify its product line through product innovation. They add that they are prepared to consider strategic acquisition targets.
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