As Wilhelmsen Ships Service’s (WSS) new Northeast Asia Distribution Center, located in Busan, South Korea approaches its first birthday, the 6,500 sq. m warehouse facility continues to help the firm establish its position in the regional marketplace.
Situated beside the Busan New Container Terminal, WSS officially opened the facility on January 1, 2015, marking a shift in the company’s regional strategy by creating a dedicated Northeast Asian base and allowing the former Asian hub in Singapore to focus on the Southeast of the region.
According to WSS (Korea) General Manager Woon-Sik Choi, the move has paid off for the global provider of products and services to the shipping industry.
“The company listened to its customers and responded to market demand,” Choi said. “South Korea’s strategic location means it is perfect for serving the key territories of China and Japan, as well as the huge domestic market our strong shipbuilding sector provides. Singapore is also a key hub, of course, but it doesn’t offer this close proximity.”
Choi continued, “Being closer to the newbuild arena provides a compelling business development opportunity for us. Customers want the best new products for their new vessels, and that’s what we specialize in. I’d say newbuilds constitute about 30-40 percent of our business now. By getting onto these ships from day one we’re in the best possible position to develop relationships that should last throughout their lifecycles.”
Choi argued that the shorter supply chain and huge capacity of the warehouse gives customers exactly what they need: availability and prompt fulfillment of orders. Its success so far pays testimony to this, with new storage racks currently being introduced, boosting capacity by around 25 percent.
Of the approximately 2,000 products in stock at the warehouse, roughly half are chemical-based (such as water treatment chemicals, fuel treatments and cleaning products), with the remainder being equipment (including welding related products and cleaning equipment). Spare parts are also stocked for Technical Services.
The creation of the new regional center chimes with WSS’ wider policy of optimizing warehouse efficiency and customer service through consolidation, the company said. In December 2014 WSS pooled its three Japanese warehouses – in Yokohama, Kobe and Moji – into one centrally located site in Kobe. This consolidation of operations and inventory creates the critical mass needed for improved operational efficiency. The same process occurred in Florida, where WSS consolidated its Tampa and Jacksonville operations and inventory in Orlando. This covered the needs of the previous bases, while improving the firm’s capabilities to better serve increasing customer demand in other nearby ports.
“We’re always looking for new ways to create efficiencies and improved service levels worldwide,” explained WSS Supply Chain Director Sten Vedi. “Over the past year we’ve also rationalized our marine product lines to create an increased focus on those products that are in popular demand, while making more room for new products to satisfy the evolving needs of our customers.
“Setting up hubs, such as Busan, puts us at the heart of the action and creates an improved product availability for attached warehouses. It provides a strong foundation for further growth in markets that are of vital importance to the industry.
“The warehouse may be just one year old,” Vedi concluded, “but it’s already proven how it can both serve our customers and help meet our ambitious business objectives. We’re looking forward to helping it, and our other warehouse facilities, develop further in the years to come.”