Allcargo Groups Subsidiaries as ECU Worldwide
ECU Line, Econocaribe and China Consolidators undergoes rebranding to build a Global Brand Connect
India’s integrated logistics solution provider Allcargo Logistics Ltd announced the rebranding of its global subsidiaries, ECU Line, Econocaribe and China Consolidators to ECU Worldwide.
“The name ECU-Worldwide heralds the start of a new chapter,” said Allcargo Logistics Founder and Chairman Shashi Kiran Shetty. “This is in line with our vision to become a $2 billion revenue organization by the year 2020. This will propel us to constantly raise the bar and create a dynamic and exciting transformation for our organization.”
“The new name signifies more than just a rebranding of our group companies. It provides us with the impetus to deliver more, create new products and proactively propose solutions to surpass client’s expectations to help achieve our ambitious growth targets.” Shetty added.
The main objective is to change the perception of the company from being just a shipping line player to being an integrated ‘logistics solution provider’. The brand’s tagline ‘Geography Simplified’ aims to reflect a more product agnostic approach and compliments the group’s key advantage of undisputed presence through a network of more than 300 offices located in more than 160 countries.
The rebranding aims to achieve one global brand keeping in mind that the companies operate under different brands in U.S., Shanghai and U.K. To address ever-changing business demands from a global network of customers and to bridge the gap between diverse geographies, the company has decided to close knit its network and to adopt a new identity: ECU WORLDWIDE.
ECU Line, a LCL services provider, was acquired by Allcargo Logistics in 2006. Econocaribe, a Non-Vessel Operating Common Carriers (NVOCC) in the U.S., officially became a part of ECU Line’s global family in 2013.
