Superyact Adastra Signed Up for Mazda Campaign
Mazda Motors felt that designer John Shuttleworth's interest in fuel economy and ‘blank sheet of paper’ approach to the design of the 'Adastra' trimaran matched the philosophy of their new SKYACTIV TECHNOLOGY campaign, and signed him up.
Discussions with the Mazda production team revealed many similarities in the way both Shuttleworth Design and the Mazda engineers have challenged convention in the drive to create fuel efficient vehicles, whether on land or at sea.
John participated in creating advertisements for TV, cinema, web and print. The Shuttleworth designed Adastra trimaran uses one seventh of the fuel of a conventional superyacht of the same size, and can travel halfway around the world on one tank of fuel.
The webisode shows the story of how John came to design the vessel with stunning shots of Adastra underway, and can be viewed at: http://www.youtube.com/watch?v=YmzdxytKo10