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Hapag-Lloyd Celebrates East Asia to Australia Milestone

In 1886, the up-and-coming German economy needed regular liner services connecting it with the new growth markets, in addition to efficient postal services around the world. To this end, the German Reich provided subsidies for the first Reichspost steamship liner services to East Asia and Australia totalling five million German mark annually with the aim of quite literally flying the flag in regions important for future growth.