Costa to Double Presence in Asia

Tuesday, December 11, 2007
Encouraged by the positive trend of its cruises in Asia, Costa Cruises will increase its presence by positioning a second cruise ship in the region, beginning in March 2009.

Costa Cruises was the first international company to schedule regular cruises in China and Asia. Its operations began on July 2, 2006 with the Costa Allegra, which flies the Italian flag. A year and a half later, following the success of the product marketed both in China and internationally, Costa has decided to strengthen its presence in Asia from March 2009 onward with the deployment of a second ship – the 53,000 gross tonnage Costa Classica. With accommodations for 1,680 guests and 590 crewmembers, this refined and elegant vessel epitomizes Costa’s signature Italian style and ambience for which it is known worldwide. With this second cruise ship in the Asian market, Costa will offer nearly 55,000 additional berths with a total of over 60 cruises, thus bringing its overall capacity in the region to 85,000 berths. Since Costa began operations in the Far East, more than 50,000 guests have sailed on the Costa Allegra on a total of approximately 100 cruises.

The Costa Allegra will offer 30 cruises from November 2008 through November 2009, some of which will be 14-day cruises, with departures from Hong Kong and Singapore on itineraries visiting some of the most exciting ports of call in the region. Meanwhile, the Costa Classica will be deployed from March 27 through November 7, 2009 on 33 cruises lasting between four and 14 days, with departures out of Singapore, Shanghai, Tianjin and Hong Kong on itineraries offering the finest destinations in several Asian countries.

As is currently the case, the product will be aimed both at the Chinese clientele, who are responding to Costa’s product in ever-increasing numbers, and to international cruisers, including customers from other Asian countries, and Australia, where Far East cruises have a special appeal. (more)

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