MCCully Global Chief Marketing Officer for Navico

Tuesday, October 20, 2009

Navico, provider of recreational and coastal commercial marine electronics, announced the appointment of Mark McCully as its new Global Chief Marketing Officer. McCully will direct all high-level brand identity and marketing activities for the B&G, Eagle, Lowrance, Northstar and Simrad brands throughout the world, with a targeted goal of expanding the company’s brand presence and positioning.

Bringing more than 25 years of marine and consumer electronics marketing experience and over 15 years of senior marketing executive experience to the position, McCully joins Navico after spending five years operating a strategic marketing and tactical execution consulting firm, Intellectual Marketing Capital. His marketing record also includes seven years as Vice President of Global Consumer Marketing for Philips Consumer Electronics as well as holding senior marketing positions with The Coca-Cola Company, Hayes Computer Products and Lippi/Morris International/BK&T, working on P&G brands. McCully has a Bachelor of Science degree in marketing and Minor in Advertising from The Pennsylvania State University. He is an active member of the American Marketing Association, Direct Marketing Association, and Public Relations Society.

(www.navico.com)

Maritime Today


The Maritime Industry's original and most viewed E-News Service

Maritime Reporter July 2016 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

People & Company News

US Navy Tests Latest Aegis Weapon System

The U.S. Navy conducted a series of cooperative air defense test exercises with the Spanish navy that culminated in live missile firing events using the latest Aegis Weapon System baseline July 20-21.

Antwerp Port CEO Scoops Baron Title

After 25 years as CEO of Antwerp Port Authority, Eddy Bruyninckx has been raised to the nobility by H.M. the king of Belgium with the rank of baron. In Belgium

SENER Presents Two FORAN Papers at the Morintekh

In June, the SENER engineering and technology group participated in the 17th Morintekh – Praktik 2016 Scientific Conference, in the city of St. Petersburg, Russia.

 
 
Naval Architecture Navigation Offshore Oil Pod Propulsion Port Authority Salvage Ship Electronics Ship Simulators Sonar Winch
rss | archive | history | articles | privacy | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.0891 sec (11 req/sec)