MCCully Global Chief Marketing Officer for Navico

Tuesday, October 20, 2009

Navico, provider of recreational and coastal commercial marine electronics, announced the appointment of Mark McCully as its new Global Chief Marketing Officer. McCully will direct all high-level brand identity and marketing activities for the B&G, Eagle, Lowrance, Northstar and Simrad brands throughout the world, with a targeted goal of expanding the company’s brand presence and positioning.

Bringing more than 25 years of marine and consumer electronics marketing experience and over 15 years of senior marketing executive experience to the position, McCully joins Navico after spending five years operating a strategic marketing and tactical execution consulting firm, Intellectual Marketing Capital. His marketing record also includes seven years as Vice President of Global Consumer Marketing for Philips Consumer Electronics as well as holding senior marketing positions with The Coca-Cola Company, Hayes Computer Products and Lippi/Morris International/BK&T, working on P&G brands. McCully has a Bachelor of Science degree in marketing and Minor in Advertising from The Pennsylvania State University. He is an active member of the American Marketing Association, Direct Marketing Association, and Public Relations Society.

(www.navico.com)

Maritime Reporter August 2014 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

People & Company News

Dann Marine Repowers With Cummins Tier 3 Engines

Dann Marine Towing, LC., is a fifth generation family owned and operated tugboat company based in Chesapeake City, MD. The model-bow twin-screw tug Sea Coast was

Sulzer Shareholder has 5 pct Dresser-Rand Stake

Russian billionaire Viktor Vekselberg's Swiss investment firm Renova Group said on Friday it had a 4.99 percent stake in U.S.-based Dresser-Rand, which might become the object of a takeover battle.

MAN-Powered Cargo Vessel Meets Tier III

Classification society awards SCR system emissions certificate. MAN Diesel & Turbo has been awarded a Tier III - compatibility certificate by the DNV- GL classification

 
 
Offshore Oil Pod Propulsion Port Authority Salvage Ship Electronics Ship Repair Ship Simulators Shipbuilding / Vessel Construction Sonar Winch
rss | archive | history | articles | privacy | terms and conditions | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.1600 sec (6 req/sec)