Caterpillar announces the appointment of Jim Bielenberg as Global Petroleum Manager to lead Power Systems Petroleum Business worldwide. Bielenberg will be based in Houston, Texas, reporting to John Phipps, Director Marine, Rail and Petroleum.
Historically, Power Systems Petroleum Business has maintained a leadership position within North America and in certain niche markets internationally. Caterpillar's expanded products and services offerings, combined with growing global opportunities, requires a new approach which capitalizes on existing relationships, unique local presence and global strengths. This new organization will represent the global enterprise focus.
Bob Tyson has been named as Regional Manager for North and Latin America. In this expanded role, Tyson will continue to be responsible for North American dealer petroleum sales.
Dave Blessin has been named Regional Manager
for Europe, Africa and the Middle East and the former Soviet territories. Tom Holland has been named Regional Manager for Asia and Pacific Rim. Dave Krenek has been named Technical Sales Support Supervisor.
Longer term, key positions will be relocated closer to the markets they serve. The interface will evolve over time as the winning game plan is established for this pivotal growth segment of the Power Systems Strategy. While focusing geographically, leadership roles for global accounts and distinct market segments will be assigned to the appropriate leaders within the Global Petroleum team.