After having redesigned the Boston dinner cruise ship Odyssey, the parent company Entertainment Cruises went back to THEREdesign Contemporary Architects + Interior Designers to rebrand their Spirit Cruises line.
Spirit brand is more casual than Odyssey but the ships need to be elegant spaces suitable for special occasions and memorable group events. Entertainment Cruises wanted the experience of a land based restaurant combined with the added interest of being on the water.
THEREdesign though never having worked at sea had created many hospitality and residential environments on land. THEREdesign used a host of exciting textures and materials, combined with dynamic lighting, to develop and express the brand’s identity while working within strict marine safety codes.
Principal Katy Flammia, with Susan Greco, Kristin Nakagawa, Sashya Thind Fernandes and Aishah Farooki were the team designing the Entertainment cruises. THEREdesign ltd was founded in 1997.