Australian-owned tour operator Scenic Tours has announced the formation of its European operations company Scenic Tours Europe AG that will be based in Zug, Switzerland. It is a venture that will mean that it is the only 100 percent Australian-owned river cruising company
To kick off the operations, three luxury river cruise ships will be delivered into the hands of the new company in 2008/09. The AUD$78 million order
for the ms Scenic Sapphire, Scenic Emerald and Scenic Diamond will be the highest standard river cruise ships ever built in Europe.