Celebrity Cruises has appointed Lisa Lutoff-Perlo
to vice president
of Onboard Revenue. In her new role, Lutoff-Perlo will be responsible for enhancing and marketing Celebrity's onboard revenue products, including casino operations, retail boutiques, art auctions, the AquaSpa and salon, in addition
to shore excursion product development.
Lutoff-Perlo moves to Celebrity from sister brand Royal Caribbean
International, where she most recently served for three years as associate
vice president of Product Marketing and Strategic Alliances. In that role, she
led the strategic development and implementation of numerous initiatives,
including the recent promotional launch of Royal Caribbean's Freedom of the
Seas and the management of strategic alliances with Discovery Television,
Seattle's Best Coffee, Johnny Rockets and Crayola.
Previously, Lutoff-Perlo spent 17 years in the Sales organization for both
Celebrity Cruises and Royal Caribbean International
, holding progressively
senior roles ranging from district sales manager to associate vice president
of National and Corporate Sales.