Volvo Penta, Yamaha Examine Further Collaboration

(Press Release)
Friday, February 18, 2011

AB Volvo Penta and Yamaha Motor Co., Ltd have decided to set up joint working groups to evaluate the potential for deeper collaboration between the companies.

On December 6, Volvo Penta and Yamaha Motor announced that they had signed an agreement involving technological collaboration relating to the development of electronic control systems for boats. This collaboration is designed to produce technological synergies in the increasingly important field of electronics. The collaboration became operational at the end of the year, but the parties have already decided to take things further and conduct joint studies of the way cooperation between the companies could be further extended.

“Volvo Penta is a world leader when it comes to marine power systems. Yamaha Motor is a world leader in the outboard engine business. Our customer offerings complement one another, so we see tremendous potential for extending our cooperation with a view to creating the marine world’s most powerful combination,” says Volvo Penta’s President and CEO, Göran Gummeson.

The collaboration between Volvo Penta and Yamaha Motor will not include ownership but is based exclusively on partnership in different areas in which the companies see opportunities for cooperation as a result of complementary customer offerings. Yamaha and Volvo Penta have already agreed on distribution cooperation for Volvo Penta’s marine engines on the Japanese market and the parties will study if there are such opportunities for similar ways of cooperation in other markets.  In , Volvo Penta and Yamaha Motor have already cooperated in search for opportunities in marketing to individual boat builders, and they will continue with related efforts. Service, logistics and aftermarket are other areas in which the parties would like to look at opportunities for extended collaboration. Volvo Penta currently offers the marine world’s most global service – and has a dealer network comprising 4,000 service points all over the world.  Yamaha Motor is represented in more than 180 countries and regions worldwide.

The existing technological collaboration will result in the companies utilising common electronic platforms, thereby creating the potential for synergies in terms of diagnostic tools, skills, standardisation and aftermarket services.

“We hope that an extended partnership with Volvo Penta, in which we will benefit from the strengths of both companies, will enable us to create a long-term, competitive alliance with unique opportunities to tackle the challenges facing the marine industry,” says Takaaki Kimura, Representative Director and Senior Managing Executive Officer of Yamaha Motor Co., Ltd.

 

Maritime Reporter June 2015 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

People & Company News

Aberdeen Pupils Peek into Subsea Oil & Gas Technology

Pupils at an Aberdeen primary school were given a rare insight into the depths of the oil and gas industry’s subsea sector after getting to sit in the driving

AVEVA, DNV GL's Sesam Integration Cuts Cost

Integration of Aveva and DNV GL's Sesam Reduces Costs in Maritime and Offshore Engineering. Engineers designing ship hulls and offshore floaters can now save

FORAN for Pertamina's Future Ships

FORAN has been chosen by state-owned company PERTAMINA to review the design of their future oil product carrier ships, under construction in a shipyard with the FORAN System.

Marine Propulsion

FORAN for Pertamina's Future Ships

FORAN has been chosen by state-owned company PERTAMINA to review the design of their future oil product carrier ships, under construction in a shipyard with the FORAN System.

CNOOC Acquires Asia's 1st LNG Powered Tug

China National Offshore Oil Corporation (CNOOC) has taken delivery of Asia’s first tugboat Hai Yang Shi You 525, designed to operate solely on liquefied natural gas as ship’s fuel.

Firefighting Vessel Delivered to the US Army

New Orleans based maritime solutions company Technology Associates, Inc. (TAI) informs it has completed its contract for the design and construction of a fast response

 
 
Maritime Careers / Shipboard Positions Maritime Contracts Maritime Standards Navigation Offshore Oil Ship Electronics Ship Repair Ship Simulators Shipbuilding / Vessel Construction Winch
rss | archive | history | articles | privacy | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.1685 sec (6 req/sec)