Volvo Penta, Yamaha Examine Further Collaboration

(Press Release)
Friday, February 18, 2011

AB Volvo Penta and Yamaha Motor Co., Ltd have decided to set up joint working groups to evaluate the potential for deeper collaboration between the companies.

On December 6, Volvo Penta and Yamaha Motor announced that they had signed an agreement involving technological collaboration relating to the development of electronic control systems for boats. This collaboration is designed to produce technological synergies in the increasingly important field of electronics. The collaboration became operational at the end of the year, but the parties have already decided to take things further and conduct joint studies of the way cooperation between the companies could be further extended.

“Volvo Penta is a world leader when it comes to marine power systems. Yamaha Motor is a world leader in the outboard engine business. Our customer offerings complement one another, so we see tremendous potential for extending our cooperation with a view to creating the marine world’s most powerful combination,” says Volvo Penta’s President and CEO, Göran Gummeson.

The collaboration between Volvo Penta and Yamaha Motor will not include ownership but is based exclusively on partnership in different areas in which the companies see opportunities for cooperation as a result of complementary customer offerings. Yamaha and Volvo Penta have already agreed on distribution cooperation for Volvo Penta’s marine engines on the Japanese market and the parties will study if there are such opportunities for similar ways of cooperation in other markets.  In , Volvo Penta and Yamaha Motor have already cooperated in search for opportunities in marketing to individual boat builders, and they will continue with related efforts. Service, logistics and aftermarket are other areas in which the parties would like to look at opportunities for extended collaboration. Volvo Penta currently offers the marine world’s most global service – and has a dealer network comprising 4,000 service points all over the world.  Yamaha Motor is represented in more than 180 countries and regions worldwide.

The existing technological collaboration will result in the companies utilising common electronic platforms, thereby creating the potential for synergies in terms of diagnostic tools, skills, standardisation and aftermarket services.

“We hope that an extended partnership with Volvo Penta, in which we will benefit from the strengths of both companies, will enable us to create a long-term, competitive alliance with unique opportunities to tackle the challenges facing the marine industry,” says Takaaki Kimura, Representative Director and Senior Managing Executive Officer of Yamaha Motor Co., Ltd.

 

Maritime Reporter March 2014 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

People & Company News

Diamond Offshore Shares on the Rise

Diamond Offshore Drilling Inc, one of the world's top five offshore rig contractors, reported a better-than-expected quarterly profit as it cut drilling costs and hiked prices,

Italian Pleads Guilty to Marine-hose Price-fixing in US

A former executive of Parker ITR Srl pleaded guilty on Thursday to conspiring to rig bids for marine hose and was sentenced to two years in prison, the U.S. Justice Department said on Thursday.

Ecochlor Raises $10m for BWT Maket

Ecochlor, Inc. announced that it has completed a $10 million equity financing to support its growth into the burgeoning ballast water treatment market. Since its formation in 2001,

Marine Propulsion

Wärtsilä Reports Healthy Ship Power Sector in Q1 2014

In its interim financial report January to March 2014 Wärtsilä notes healthy development in ship power and services offsetting challenges in power generation markets.

Fishing Vessels Fit with Wärtsilä’s NOx Reducer

Wärtsilä said its new NOx Reducer will be fitted to two new fishing vessels under construction at the Celiktrans yard in Turkey. The ships are owned by HB Grandi,

NCL Spotlights Eco-Smart Cruising Program

On Earth Day, Norwegian Cruise Line NCL) celebrated key achievements from the past year that, as a part of its Eco-Smart Cruising program, help preserve the world's oceans.

 
 
Maritime Careers / Shipboard Positions Maritime Contracts Maritime Standards Naval Architecture Offshore Oil Port Authority Ship Repair Ship Simulators Shipbuilding / Vessel Construction Winch
rss | archive | history | articles | privacy | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.1189 sec (8 req/sec)