Rhodes Communications Celebrates a Milestone

Posted by Greg Trauthwein
Tuesday, November 26, 2013

Having served as the editor of Maritime Reporter & Engineering News for more than 20 years, it is my running joke that Jim Rhodes, president, Rhodes Communications, Inc., is the first person I see at every trade show I attend, anywhere I attend, around the world. This, I think, is testament not to dumb luck, rather to Rhodes, who this month celebrates the 30th Anniversary of his self-named PR firm, as an astute and always-present PR machine.

Rhodes Communications, Inc., an international public relations and marketing services company based in Norfolk, Va., celebrates its 30th year of business this month.

Founded in 1983 by Jim Rhodes, the company originally focused primarily on the commercial and recreational segments of the marine industry. Through the years, Rhodes Communications has added clients in other markets, including GPS, aviation, satellites, government, public safety, construction, transportation, surveying, civil engineering, oil/gas and mining. A recent area of specialization is the rapidly growing telematics and machine-to-machine (M2M) industry.

“Our unique area of specialization is Business-to-Business (B2B) PR and marketing for companies selling to other companies in global vertical markets,” said Rhodes. “We have discovered that we are very good at presenting technical content in a way that is understandable by non-technical readers.”

The Rhodes Communications team specializes in staging PR events in novel and unusual venues to help its clients stand out in a busy and competitive marketplace. Notable and unusual PR campaigns and promotions have included:

•A series of press interviews conducted via satellite with a couple wintering in Antarctica, sponsored by Comsat Mobile Communications
•A co-sponsored press junket with Land Rover to the jungles of Belize and Guatemala to showcase new portable satellite communication technology from Magnavox
•Floating press conference on a P&O cruise ferry between Dover and Calais to introduce a new line of marine radar products for Sperry Marine
•Press luncheon at the top of the iconic Tower Bridge in London to introduce online navigation training for Safebridge, a client based in Hamburg, Germany

Last year, Rhodes Communications launched a new business area under a strategic partnership with Soccoli Associates, a maritime industry consultancy in Charlottesville, Va. The two companies -- with Maritime Reporter & Engineering News and Maritime Professional as exclusive media sponsors -- are teaming to produce a series of technical conferences for the shipping industry under the SHIPPINGInsight brand. Their second annual Fleet Optimization Conference, held in Stamford, Conn., last month, attracted more than 100 registered delegates from 11 countries (www.shippinginsight.com). 

“My first office was in the back room of our home,” said Rhodes. “All I had was a telephone and electric typewriter. The first office PCs were still a novelty. Fax machines were expensive, slow and clunky. Email was unknown. International business communications flowed through telex machines. We sent out client press releases – hundreds at a time – by mail, printing labels from the typewriter and hauling them by the basketful to the post office.”

Today, Rhodes Communications distributes press releases electronically for its clients using its proprietary database of more than 10,000 media contacts covering more than 50 vertical market segments worldwide. The list is maintained and constantly updated by Rhodes Communications staff. The company also offers a news distribution service for the marine industry through its Marine NewsWire subsidiary (www.marinenewswire.com).

Maritime Reporter February 2015 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

People & Company News

Indian Port Workers to Launch Indefinite Strike

Port and dock workers in India are planning to go on an indefinite strike starting March 16th – they are protesting the government’s move to corporatize major ports.

NORDEN Publishes CSR Report

Dampskibsselskabet NORDEN A/S has published its Corporate Social Responsibility (CSR) report 2014. Entitled, “On track”, the CSR report presents an overview of NORDEN’s CSR strategy,

LISCR Appoints New Managing Director for Hong Kong

The Liberian Registry has appointed shipping executive Gerry Buchanan as managing director of its dedicated Hong Kong office, the registry announced today.      As

News

Ships Can’t Cope with Flow of Immigrants in Mediterranean

Merchant ship owners can’t cope with increasing flows of refugees trying to cross from Africa and the Middle East to countries like Greece and Italy, says a report

Arctic on Thin Ice

Arctic sea ice - the ice that freezes and floats on Arctic waters - is thinning at a steadier and faster rate than researchers previously thought, a new study finds.

Egypt on a War Footing to Expand Suez Canal

The Suez Canal Authority is in a race to quickly expand the vital waterway for two-way traffic by August 2015, says an Associate Press report. Workers dig round the clock on Suez Canal expansion,

Communication

G&D Launches US Subsidiary

German KVM company Guntermann & Drunck GmbH (G&D) announced it will distribute its equipment from new U.S. subsidiary G&D North America Inc. in Miami, Fla.      With

VesselVanguard Partners with Hatteras Yachts

VesselVanguard announced today a new partnership with Hatteras Yachts to provide a five-year subscription for its award-winning maintenance management solution

Vessels for the Future – New R&D Initiative

Looking ahead to 2020 and beyond, both maritime and inland waterways will be under ever increasing pressure, as we use them for transport, recreation and commercially.

 
 
Maritime Contracts Maritime Security Maritime Standards Offshore Oil Pipelines Pod Propulsion Ship Electronics Ship Simulators Sonar Winch
rss | archive | history | articles | privacy | terms and conditions | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.1891 sec (5 req/sec)