Boston Whaler Receives Tenth Consecutive NMMA Award
For a tenth consecutive year, Boston Whaler was recognized for excellence in customer satisfaction by the National Marine Manufacturers Association (NMMA) as a recipient of the 2013 Customer Satisfaction (CSI) Award.
As announced by the NMMA at the 2013 International BoatBuilders Exhibition and Conference (IBEX), Boston Whaler earned its award in the Fiberglass Outboard Boats category.
The CSI Awards measure customer satisfaction, only recognizing boat and engine manufacturers that receive the highest marks. To achieve the requirements for the Marine Industry CSI Awards, Boston Whaler achieved and maintained an independently measured standard of excellence of 90 percent or higher in customer satisfaction. This score is based on information provided directly by more than 50,000 consumers who purchased a new boat and engine in the past year.
“At Boston Whaler, we are dedicated to the customer experience,” said Huw Bower, president of Boston Whaler. “As we continue to innovate and expand our lineup with bigger, bolder and more versatile new models, we remain focused on the larger goal of not only keeping our boaters satisfied, but also surpassing their expectations. I’m honored that our dedication to customers has been recognized with this award.”