Atlas Copco SAE has acquired Grupo Electrógenos GESAN S.A. of Spain, a manufacturer of diesel and petrol generators sold through a global distributor network. The deal strengthens Atlas Copco’s product portfolio, especially for customers in emerging markets.
Gesan, which is privately owned, had revenues in 2010 of MEUR 56 (MSEK 510). The company employs about 160 people and is based in Zaragoza, Spain, where it has a production and assembly facility. Its generators are used for primary power supply and for standby purposes, ranging in sizes up to nearly twice as high as Atlas Copco’s current offering. The distributor network reaches more than 85 countries, with Europe, Africa and Russia as the most important markets.
“Together with Gesan, we can offer a full range of generators for all kinds of applications, and we look forward to building relationships with new customers and distributors,” says Ronnie Leten, President and CEO of Atlas Copco. “Gesan complements Atlas Copco’s generator business very well geographically and in terms of the value proposition. We also expect synergies in sales, service, purchasing and manufacturing.”
Atlas Copco will keep the Gesan brand in line with its brand portfolio strategy. The Group also sells generators under the Atlas Copco and Chicago Pneumatic brands. Atlas Copco’s generator business operates within the Portable Energy division (formerly Portable Air), which since July 1 is part of the Construction Technique business area.