CSM Insight Launches Social Media Tracker for Cruise Lines

Press Release
Tuesday, May 22, 2012

CXM Insight (CXMI) announces Its 'Customer Experience Social Media Tracker for Cruise Lines' media research tool

While many research companies aggregate and report social media data, CXMI’s unique system uses advanced social media analysis – by real people, not key word algorithms – to provide the strategic information cruise lines need. CXMI’s Social Media Tracker covers over 98% of the passenger capacity of Cruise Lines International Association (CLIA) members. Each cruise line can now have reliable social media measurement for the 17 cruise lines in the tracker.

Cruise lines reported that January’s shipwreck had an immediate negative impact on 2012 bookings and balance sheets. While starting to normalize, this incident shows the importance of a more complete understanding of how events, positive and negative, affect passengers and potential passengers. CXMI analyzes and tracks social media communications across cruise lines to provide this understanding.

CXM Insight is working with Fizziology (http://www.fizziology.com ), a proven leader in social media research. Using Fizziology’s proprietary platform for access to the full Twitter Firehose, public posts on Facebook, and blog posts on nearly every blogging platform, CXMI analyzes what passengers are saying about their cruise experiences. The Customer Experience Social Media Tracker for Cruise Lines will show relative rankings across lines, as well as diagnostic information regarding passenger sentiment in the form of weekly reports with actionable insights. Marketing and news volume is also tracked.

“Because we can differentiate passengers’ social media conversations from news and marketing communications, our Social Media Tracker not only provides measures of overall buzz, it also yields insights based on feedback from engaged passengers telling the world about their cruise experiences and opinions,” says Curt Carlson, founder of CXM Insight. “This information is essential to growing the younger, tech-savvy passenger segment that is so important to the cruise industry’s future.”

 

Maritime Reporter July 2014 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

News

Revision Proposed for Fishing Vessel Cargo Regs

The U.S. Coast Guard (USCG) proposed revisions to its regulations for commercial fishing vessels carrying flammable or combustible liquid cargos in bulk. The

Harris Secures Certification for its Multi-channel Manpack Radio

Harris Corporation (NYSE:HRS) has received Type-1 National Security Agency (NSA) certification for its Falcon IIIĀ® RF-340M multi-channel manpack radio. The certification

Lithuania Inks First Statoil LNG Deal

Lithuania seeks to cut dependence on Russia; Statoil to supply 0.54 bcm of gas per year. This will cover about 20 pct of Lithuania's demand. Lithuania signed

Electronics

Elco Launches Electric Outboard Motor Line

Expansion into outboard category brings benefits of electric propulsion to even more boaters Elco Motor Yachts, a company in electric and hybrid marine propulsion for more than 120 years,

Northrop Grumman Enhances VMFT Software

Northrop Grumman Corporation announced that its latest VisionMaster FT (VMFT) software now includes ADMIRALTY Information Overlay (AIO) as an integral element of

Sperry Navigation Systems for 7 Bulk Carriers

Northrop Grumman Corporation has been awarded a contract by Peter Dohle Schiffahrts-KG to supply the Integrated Bridge Systems, including navigation, voyage data recorders and radio systems,

Software Solutions

Northrop Grumman Awarded Navy IT Contract

Grumman Corporation informs it has been selected by the US Navy as one of five contractors for the Consolidated Afloat Networks and Enterprise Services (CANES)

New Offshore Vessel Management Mobile App

Telerik says that its customer Bhagwan Marine, a leader in servicing the oil and gas industry, together with partner, Glenfield Digital Group, has released the

Northrop Grumman Enhances VMFT Software

Northrop Grumman Corporation announced that its latest VisionMaster FT (VMFT) software now includes ADMIRALTY Information Overlay (AIO) as an integral element of

 
 
Maritime Contracts Maritime Security Maritime Standards Naval Architecture Navigation Pod Propulsion Port Authority Ship Repair Shipbuilding / Vessel Construction Winch
rss | archive | history | articles | privacy | terms and conditions | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.1874 sec (5 req/sec)