BP Marine to Migrate Marine Lubricant to Castrol

By Michelle Howard
Monday, June 16, 2014

Consolidation will provide marine customers with a simpler and more consistent product offering.
 
Global lubricants manufacturer, Castrol, has announced that it will become the sole brand for the BP group’s marine lubricant offering. The decision to consolidate the marine lubricants offerings that are currently provided under both BP Marine and Castrol Marine brands will create a single product and service portfolio that will provide greater simplicity and efficiency for customers.
 
The transition has been in progress for over two years, beginning with the gradual migration of ancillary products from BP to Castrol. Main grade marine lubricant products and services will also be moved over to their Castrol equivalents in the coming months. Upon completion, this will enable a globally consistent product and port offer that maintains choice under a single brand and wide-reaching global coverage.
 
Jonathan Hutchinson, Castrol Marine Marketing Director said, “Consolidating BP’s marine lubricants offering under the Castrol brand is just one example of our ongoing aim to continuously offer our customers greater value and efficiency. As part of BP, Castrol provides the same best in class offering, global reach and technical support. The main change is simply the name under which products and services are supplied. The Castrol brand is already recognized by marine customers in over 820 ports and in 82 countries worldwide and has built a reputation over 100 years that is synonymous with first-class service and innovation.”
 
During the transition period, customers will start to receive Castrol main grade products in place of the BP main grades. All Castrol-branded main grade products have the same OEM approvals as the BP-branded products and offer the same leading quality and performance benefits. Castrol’s main grade portfolio is also fully compatible and miscible with corresponding BP lubricants. This ensures that a tank already containing a BP product can be filled with a Castrol product and the two will mix without problems or impact on performance.
 
Furthermore, these revisions will also enable existing BP customers greater access to all Castrol’s ancillary products including its BioRange products. At the same time, BP Enercare services will be transitioned to Castrol Caremax. This will not affect service or historical Used Oil Analysis data and existing BP customers will be able to continue using current test kits and sample bottles even if they are BP branded. There will be some adjustments to customer services locations and account teams to reflect the changes but ordering processes will remain the same. Sales advisors are fully prepared to help customers transition smoothly through the process. There will also be no impact on pricing as the Castrol and BP price lists are fully aligned.
 
All relevant marine lubricants information is now available on the Castrol website. This is also being upgraded to provide enhanced functionality and access to product and will be easier to view on mobile devices.
 
Jonathan Hutchinson concluded: “We are coming to the end of a process that we hope will be well-received by our customers. Once complete, this will help to simplify customers’ lubricant purchasing processes, as well as streamlining our operations to create mutual efficiencies.”

 

Maritime Reporter June 2014 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

People & Company News

Location of New Port Expansion Projects: Analysis

When it comes to port development, many governments now favour letting the market decide where expansion should take place, whereas most other transport infrastructure,

Europe Sleep Walking into an Energy Crisis: Analyst

The downing of flight MA17 has prompted calls for further sanctions on Russia targeted at its energy sector. Douglas-Westwood in its 'DW Monday' analysis considers

GAC North America Passes the Helm to Schensema

GAC says it  has moved Claus Schensema to Houston, Texas, where he will take up the post of Managing Director of GAC North America Logistics. Schensema brings

Fuels & Lubes

Europe Sleep Walking into an Energy Crisis: Analyst

The downing of flight MA17 has prompted calls for further sanctions on Russia targeted at its energy sector. Douglas-Westwood in its 'DW Monday' analysis considers

Danish Bunker Trader Joins GAC in London

GAC Bunker Fuels says it has appointed former GAC Denmark Shipping Assistant Ida Ryberg as a Bunker Trader with its UK team. Ryberg joins Andy Boichat and Resham

Nation’s Vessel Operators Join EPA as SmartWay Affiliate

The American Waterways Operators, a 350-member trade association representing the U.S. tugboat, towboat and barge industry, announced today that it joined the SmartWay Transport Partnership,

News

Australia Approves Adani's $16 bln Carmichael Coal Project

The Australian government on Monday approved Indian firm Adani Mining Pty Ltd's controversial A$16.5 billion ($15.5 billion) Carmichael coal and rail project in Queensland,

Tanker with Iraqi Kurdish Oil Anchors off Texas Port

A tanker carrying crude oil from Iraqi Kurdistan was anchored near the Port of Galveston, Texas, and must undergo a routine safety inspection by the U.S. Coast

BOEM to Gather Data on Potential Oil & Gas Areas

As part of its commitment to a regionally tailored approach to safe and responsible domestic energy production, the Bureau of Ocean Energy Management (BOEM)

Marine Equipment

Master Marine Delivers Their First 2000HP Z Drive Towboat

Master Marine, Inc. have just delivered their first 2000HP Z Drive inland river towboat last month.  MMI has not been as active in the past years building

Wagenbourg New Crane for Oil, Gas, Energy Sector

Wagenborg Nedlift has expanded her crane fleet with a brand new 700 tonnes mobile crane. With this crane the fleet is significantly strengthened. Equipped with

Eliminating Cat Fines to Marine Diesel Engines

One can assume that P&I Clubs and shipowners would be very interested in preventing catastrophic Cat Fines damage to diesel engines. Cat Fines have been damaging

 
 
Maritime Standards Naval Architecture Offshore Oil Pipelines Pod Propulsion Salvage Ship Electronics Ship Repair Ship Simulators Sonar
rss | archive | history | articles | privacy | terms and conditions | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.2531 sec (4 req/sec)