Honda Marine, BRIG USA Ink OEM Deal

By Joseph R. Fonseca
Friday, February 05, 2016
Courtesy Brig Boats

Honda Marine, a division of American Honda Motor Co., Inc. and marketer of a complete range of outboard marine 4-stroke engines, announced today a new OEM agreement with BRIG USA.

BRIG Boats (www.brig-ribs.com) is a manufacturer of foldable and rigid inflatable boats (RIBs) for every budget and application, including recreational and professional use. Based in Kharkov, Ukraine, the 25-year-old company recently announced its launch into the U.S. market with two dealers located in Fort Lauderdale, Florida and Annapolis, Maryland.

For more than 50 years, Honda Marine has set new benchmarks for fuel efficiency, quiet operation, and low emissions with its comprehensive line of 4-stroke outboard engines that share the same unparalleled durability, quality, and reliability of its legendary automobiles. BRIG boats are designed and built to exacting standards set by a team of former military aeronautical engineers. Stable, lightweight and low-maintenance, BRIG RIBS incorporate cutting edge designs that provide smooth, dry, fast rides.

The two companies will showcase their powerful new alliance—a partnership forged in innovation and advanced technology—at a special event on February 11 from 4 p.m. – 6 p.m. at the BRIG USA Booth, #C202 in Virginia Key, at the 2016 Miami International Boat Show (www.miamiboatshow.com).

According to the terms of the new agreement, Honda Marine will supply BRIG Boats with its full lineup of outboard engine models, ranging from the Portable Series (BF2.3, BF5, BF8.8, BF9, BF15 and BF20), Mid-Range Series (BF25, BF30, BF40, BF50, BF60, BF75, BF90 and BF100) through the High Power Series (BF115, BF135, BF150, BF200, BF225, and BF250) as original equipment for models marketed by BRIG USA. BRIG inflatable boats offers styles and sizes ranging from the little Dingo with an inflatable keel and air floor that rolls up and fits into the trunk of a car, to the 26 foot luxury RIB Eagle E780.

“BRIG boats was founded to challenge conventional design by applying aero and hydrodynamic theory to traditional ideas, producing RIBs that provide for an exceptional experience on the water,” said Mark DiPietro, senior manager, Honda Marine. “This new partnership aligns with the Honda vision to produce marine engines with class-leading performance by coupling advanced, innovative technologies and outstanding fuel efficiency and reliability.”

BRIG boats are hand built in the Ukraine and finished to exacting standards. On every boat, each stage of production is recorded and checked for complete quality control. The boats meet or exceed ISO and European Economic Community Standards; the SOLAS rescue boats are approved by the U.S. Coast Guard. A global network of respected, experienced distributors handle after sales care, delivering total peace of mind for BRIG owners, whether they are using their RIBs for work or rescue, short trips from yacht to port, day-long cruising or water sports.

“BRIG RIBs outsell every other runaround or tender in Europe and Australia, and our goal is to become market leaders in the U.S. as well,” said Neil Webster, Chief Executive Officer of BRIG USA.

“The product quality, brand reputation, integrity and support of Honda Marine provide a premium platform for BRIG to develop a network of dealerships across the country and introduce our products to a significant new market.”

With models ranging from 2.3 to 250 horsepower, the Honda Marine full line of current production models meets rigorous California Air Resources Board (CARB) 3-Star standards, ensuring their availability and regulatory compliance in all 50 states.
 

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