Online Marketing News

Damen Anchor & Chain Factory (AKF), in the Port of Rotterdam, informs it has completed its first online order transaction. Much of the Damen product range has had an online enquiry option for some time, though AKF is relatively new to the concept. And with Damen’s online presence growing constantly, there is a strong potential for future web-based commercial growth, the company said. Theo Kloosterman, AKF Manager, explains how the order was swiftly brought to fruition. “It started on February, Friday 13 – a lucky day,” he quipped.

Damen Shipyards Group, together with its website partner Evident,has won the ‘Benelux Sitecore Experience Award 2014’ in the category ‘Business Transformation’. This prize is awarded to the best Sitecoresolution, meaning a solution which generates measurable, effective business results and avery good user experience. It was Damen’s online product catalogue www.products.damen.com that was favoured by the jury. This commercially successful website is gradually transforming Damen’s sales processes. The online productcatalogue serves both existing and potential clients by being aimed at their inquiries and needs with a visually and powerful presentation of vessels and services. This happens at a detailed level – if the required vessel type is in Damen’s portfolio, you find what you seek.

Mirage Machines, an Acteon company, received a significant uplift in sales last year due to ongoing targeted online lead generation campaigns. Specialist engineering company Mirage, based in Derby U.K., supply high spec on-site machines to companies around the world, specializing in pipe maintenance and hot tapping equipment for the oil and gas industry. Mirage launched a new website in early 2013 and sought to capitalize on a long standing historical trend of traffic closely correlating with sales.

Crewsaver, a manufacturer of lifejackets and water-sports equipment, has appointed David Ellis as its new Sales & Marketing Director. The high profile appointment will strengthen the Gosport-based business as it seeks to take advantage of new opportunities to develop the Crewsaver, YAK and CSR brands as part of the global Survitec Group.Parent company Survitec Service & Distribution (SSD) believes David's experience and track record in driving sales, implementing creative marketing strategies and launching new product lines will help take the Crewsaver business to a new level.

ShipX (www.shipx.org) is the new Internet auction site for shipping. With increased ship breaking and a new focus on liquidation of surplus stock to improve cash flow, ShipX offers the opportunity of maximizing asset value in a competitive bidding environment. ShipX allows sellers to expand their market and maximise the price at a reasonable cost. A maximum cost of sale is assured with the no sale, no fee policy. The auction fee is 3%, to a maximum of $990, only if the auction is successful. There is no membership fee for either sellers or buyers. Sellers enjoy the benefits of a listing on a website with global reach, visited by more than 84.000 unique shipping users each month, and active online marketing.