Navico Adds to Global Marketing Team

MaritimeProfessional.com
Tuesday, July 09, 2013

Navico Holding AS, parent company to leading marine electronics brands Lowrance, Simrad and B&G, said they have set into place a new marketing team structure designed to maximize market growth opportunities.

Navico has appointed Jonathon Pudney to the role of Global Marketing Director. Jonathon previously worked at a number of high-level marketing and communications agencies before taking the role of International Marketing Communications Director for the De Beers Group. During his tenure at De Beers, Jonathon’s efforts spanned more than 20 countries at the consumer and trade level. He was responsible for launching De Beers diamond marketing in China, developing and launching the world’s first diamond hallmark, the Forevermark, and running brands in multiple regions including the Americas, Asia Pacific, and Europe, Middle East and Africa.

The Navico Marketing team has also established three Global Brand Marketing Managers, whose roles will be to provide dedicated brand marketing resources and individual focus on the Lowrance, Simrad and B&G brands. Responsible for giving clear definition and driving significant growth within each brand’s individual market, the Simrad Yachting and Simrad Professional brands are overseen by former Product Manager Dennis Hogan, the Lowrance brand is lead by Gordon Sprouse, and the B&G brand retains Jim Deheer at the helm. Jonathon and his Global Marketing team will further increase Navico’s leading position within the marine electronics market, expanding the three brands’ share of voice and unique marketing positions.

navico.com

Maritime Reporter April 2015 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

Marine Electronics

Caterpillar Acquires ESRG Technologies

Caterpillar Marine has completed the acquisition of ESRG Technologies Group, LLC, a vessel monitoring and data analytics company in the marine industry.   The

AVEVA Launches Software Upgrade

New releases of AVEVA Electrical and AVEVA Instrumentation provides powerful new functionality for engineering teams   AVEVA announced new productivity enhancements

Dual Accreditation for VSTEP DP Simulators

In a timespan of one month, three types of VSTEP Dynamic Positioning Simulators have been officially certified and accredited by the Nautical Institute and Det

Marine Equipment

New Milling Disc from IN.MOTION

IN.MOTION Technology Distribution, LLC, announced the launch of a new milling disc designed for fast, efficient beveling, weld preparation and weld repair. According to the manufacturer,

Royal IHC Launches Sister Pipelay Vessels

Netherlands-based Royal IHC today named and launched new pipelaying sister vessels, Sapura Jade and Sapura Ônix, in ceremonies at the company’s shipyard in Krimpen aan den IJssel, The Netherlands.

Naval Authorities Rely on OSE Separators from GEA

The trend of modernizing ships and fitting them with more efficient separator systems, which has been noticeable since 2014 particularly in Europe and North America,

 
 
Maritime Standards Naval Architecture Navigation Offshore Oil Pipelines Pod Propulsion Port Authority Salvage Ship Electronics Ship Simulators
rss | archive | history | articles | privacy | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.1083 sec (9 req/sec)