Navico Adds to Global Marketing Team

MaritimeProfessional.com
Tuesday, July 09, 2013

Navico Holding AS, parent company to leading marine electronics brands Lowrance, Simrad and B&G, said they have set into place a new marketing team structure designed to maximize market growth opportunities.

Navico has appointed Jonathon Pudney to the role of Global Marketing Director. Jonathon previously worked at a number of high-level marketing and communications agencies before taking the role of International Marketing Communications Director for the De Beers Group. During his tenure at De Beers, Jonathon’s efforts spanned more than 20 countries at the consumer and trade level. He was responsible for launching De Beers diamond marketing in China, developing and launching the world’s first diamond hallmark, the Forevermark, and running brands in multiple regions including the Americas, Asia Pacific, and Europe, Middle East and Africa.

The Navico Marketing team has also established three Global Brand Marketing Managers, whose roles will be to provide dedicated brand marketing resources and individual focus on the Lowrance, Simrad and B&G brands. Responsible for giving clear definition and driving significant growth within each brand’s individual market, the Simrad Yachting and Simrad Professional brands are overseen by former Product Manager Dennis Hogan, the Lowrance brand is lead by Gordon Sprouse, and the B&G brand retains Jim Deheer at the helm. Jonathon and his Global Marketing team will further increase Navico’s leading position within the marine electronics market, expanding the three brands’ share of voice and unique marketing positions.

navico.com

Maritime Reporter September 2014 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

Marine Electronics

GOST Security System thwarts Break-in

GOST® (Global Ocean Security Technologies), a world leader in vessel security, tracking, monitoring and video surveillance systems, announced today that its

NMEA Awards Top Electronic Makers

Marine electronics experts named 11 products in nine categories as winners of the 2014 NMEA Product Awards. Once again, Furuno USA was named Manufacturer of the Year--Support.

Maritime Broadband Opens Office in Greece

Maritime Broadband has expanded its worldwide footprint by opening an office, Maritime Broadband Hellas, in Athens, Greece. The new office addresses the growing

Marine Equipment

Zamakona Yards Delivers Tuna Freezer Vessel

Zamakona Yards yesterday celebrated in Getxo (Bizkaia) the delivery of the tuna freezer vessel LJUBICA, their latest construction to the owner group Jadran based in Ecuador and Panamá.

GOST Security System thwarts Break-in

GOST® (Global Ocean Security Technologies), a world leader in vessel security, tracking, monitoring and video surveillance systems, announced today that its

B COOL Acquires MEMAC

With the acquisition of MEMAC, B COOL A/S now offers customers one entry to multiple maritime systems – both refrigeration solutions and monitoring of the engine

 
 
Maritime Careers / Shipboard Positions Maritime Contracts Maritime Security Naval Architecture Offshore Oil Pod Propulsion Salvage Ship Repair Shipbuilding / Vessel Construction Winch
rss | archive | history | articles | privacy | terms and conditions | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.1087 sec (9 req/sec)