Port of Hueneme Adopts Re-branding Strategy

MarineLink.com
Wednesday, July 31, 2013
Existing Port of Hueneme web-site logo

The Port of Hueneme has adopted a new brand identity, making a bold statement to stimulate broader awareness of The Port’s competitive strength and commitment to smart growth. The brand re-development will support the new strategic plan that will shape the future direction of The Port.

The new look was inspired by the community’s agricultural heritage and The Port’s original designation as Point Hueneme, with global navigation points that merge at the center to form the needle of a compass. The overlapping shapes are used to suggest partnerships and intermodal intersections that combine to become an iconic letter H, with the inside space of the letter shaped like a ship’s hull.

“Today we are excited to unveil our new strategic direction for both business development and marketing. The support of the community has been tremendous during this year long process. We look forward to our continued partnership with the community and Port stakeholders as we implement our strategic business plan and Port rebrand and together, work to bring increased prosperity to Ventura County,” announced Port Commission President, Jason Hodge.

Port of Huene adds that the new brand rolls out simultaneously with the launch of The Port’s Strategic Business Plan. Full implementation of the brand, including a re-launch of the website, is expected next year.



 

Maritime Reporter July 2014 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

People & Company News

MN 100: AEP River Operations

16150 Main Circle Drive, Suite #400 St. Louis, MO 63017 Tel: (636) 530-2100  Email: info@aepriverops.com Website: www.aepriverops.com President: Keith Darling The

MN 100: Caterpillar Marine

Neumühlen 9 22763 Hamburg/Germany Tel: (713) 895-1449 Email: cat_power@cat.com Website: www.marine.cat.com Managing Director: Nigel Parkinson The Company: Caterpillar

Airbus May Sell Stake in Submarine Supplier

Airbus is considering a sale of its 49 percent stake in submarine supplier Atlas Elektronik as part of a reshuffle of its military business, German newspaper Die

Ports

China Appeals WTO Ruling on US Solar Panel Dispute

China has appealed against a WTO dispute panel report on anti-dumping duties applied on certain Chinese products by the United States, the World Trade Organization (WTO) said on Friday.

WTO Rules Against Argentina Licensing Rules in Row with US, EU, Japan

A World Trade Organization (WTO) dispute panel ruled against Argentina on Friday in a 2012 case brought by the United States, European Union, and Japan against

New Partnership Targets Enhanced Tracking Solutions

Globe Tracker International, a  global asset tracking, monitoring and data sharing, has announced  a strategic relationship with Total Soft Bank Ltd. (TSB), a global

Communication

New Partnership Targets Enhanced Tracking Solutions

Globe Tracker International, a  global asset tracking, monitoring and data sharing, has announced  a strategic relationship with Total Soft Bank Ltd. (TSB), a global

IMB: Guard Against Threat of Cyber Attacks

The International Maritime Bureau (IMB) is calling for vigilance in the maritime sector as it emerges that shipping and the supply chain is the ‘next playground for hackers’.

Harris Secures Certification for its Multi-channel Manpack Radio

Harris Corporation (NYSE:HRS) has received Type-1 National Security Agency (NSA) certification for its Falcon III® RF-340M multi-channel manpack radio. The certification

 
 
Maritime Careers / Shipboard Positions Maritime Security Maritime Standards Navigation Offshore Oil Pod Propulsion Salvage Ship Repair Ship Simulators Shipbuilding / Vessel Construction
rss | archive | history | articles | privacy | terms and conditions | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.3845 sec (3 req/sec)