Port of Hueneme Adopts Re-branding Strategy

MarineLink.com
Wednesday, July 31, 2013
Existing Port of Hueneme web-site logo

The Port of Hueneme has adopted a new brand identity, making a bold statement to stimulate broader awareness of The Port’s competitive strength and commitment to smart growth. The brand re-development will support the new strategic plan that will shape the future direction of The Port.

The new look was inspired by the community’s agricultural heritage and The Port’s original designation as Point Hueneme, with global navigation points that merge at the center to form the needle of a compass. The overlapping shapes are used to suggest partnerships and intermodal intersections that combine to become an iconic letter H, with the inside space of the letter shaped like a ship’s hull.

“Today we are excited to unveil our new strategic direction for both business development and marketing. The support of the community has been tremendous during this year long process. We look forward to our continued partnership with the community and Port stakeholders as we implement our strategic business plan and Port rebrand and together, work to bring increased prosperity to Ventura County,” announced Port Commission President, Jason Hodge.

Port of Huene adds that the new brand rolls out simultaneously with the launch of The Port’s Strategic Business Plan. Full implementation of the brand, including a re-launch of the website, is expected next year.



 

Maritime Reporter February 2015 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

People & Company News

Former BP Boss Browne is DEA Chairman

Lord John Browne heads DEA's supervisory board * LetterOne co-owners Fridman, Khan also join * Unit changes name to DEA Deutsche Erdoel AG FRANKFURT, March 3 (Reuters) - DEA,

Hike in Service Tax at Indian Ports

The Indian Ministry of Finance has advised an increase in service tax and applicable at all ports. The effective date has not yet been announced. The rate

Vessels for the Future – New R&D Initiative

Looking ahead to 2020 and beyond, both maritime and inland waterways will be under ever increasing pressure, as we use them for transport, recreation and commercially.

Ports

Hike in Service Tax at Indian Ports

The Indian Ministry of Finance has advised an increase in service tax and applicable at all ports. The effective date has not yet been announced. The rate

Green Groups Sue Port of Seattle

A coalition of environmental groups has sued the Port of Seattle over a leasing agreement to host Shell Oil’s Arctic drilling fleet, claiming the deal was negotiated

Manila Port Congestion Eased: Palace

Malacañang has declared that the congestion at the Port of Manila has been resolved, noting the various measures that the government and the private sector have implemented to address the problem.

Communication

Vessels for the Future – New R&D Initiative

Looking ahead to 2020 and beyond, both maritime and inland waterways will be under ever increasing pressure, as we use them for transport, recreation and commercially.

Navy Reserve Celebrates Centennial Anniversary

Service members and civilians packed the Pentagon Library Conference Center for the Navy Reserve Centennial Kickoff Celebration March 2. Chief of Navy Reserve Vice Adm.

“Bright Ideas” program - Ash Center - Harvard University

The Ash Center for Democratic Governance and Innovation at the John F. Kennedy School of Government, Harvard University, recognized the Port of Houston Partners

 
 
Maritime Contracts Maritime Standards Navigation Offshore Oil Pipelines Pod Propulsion Salvage Ship Repair Ship Simulators Sonar
rss | archive | history | articles | privacy | terms and conditions | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.1783 sec (6 req/sec)