Port of Hueneme Adopts Re-branding Strategy

MarineLink.com
Wednesday, July 31, 2013
Existing Port of Hueneme web-site logo

The Port of Hueneme has adopted a new brand identity, making a bold statement to stimulate broader awareness of The Port’s competitive strength and commitment to smart growth. The brand re-development will support the new strategic plan that will shape the future direction of The Port.

The new look was inspired by the community’s agricultural heritage and The Port’s original designation as Point Hueneme, with global navigation points that merge at the center to form the needle of a compass. The overlapping shapes are used to suggest partnerships and intermodal intersections that combine to become an iconic letter H, with the inside space of the letter shaped like a ship’s hull.

“Today we are excited to unveil our new strategic direction for both business development and marketing. The support of the community has been tremendous during this year long process. We look forward to our continued partnership with the community and Port stakeholders as we implement our strategic business plan and Port rebrand and together, work to bring increased prosperity to Ventura County,” announced Port Commission President, Jason Hodge.

Port of Huene adds that the new brand rolls out simultaneously with the launch of The Port’s Strategic Business Plan. Full implementation of the brand, including a re-launch of the website, is expected next year.



 

Maritime Reporter August 2013 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

People & Company News

MARAD, ABS Sign MOA for NDRF Class and Survey

The U.S. Department of Transportation’s Maritime Administration (MARAD) announced it has signed a new Memorandum of Agreement (MOA) with the American Bureau of Shipping (ABS),

Salvage Crews Avert Disaster in the Galápagos

Mammoet Salvage helps avert environmental disaster in the Galápagos Islands Mammoet Salvage and its partner, CPT Remolcadores SA of Chile, recently responded

SEACOR Holdings Announces Q2 Results

SEACOR Holdings Inc. has announced its results for its second quarter ended June 30, 2014. For the quarter ended June 30, 2014, net income attributable to SEACOR Holdings Inc.

Ports

Citigroup Seeks British Court Backing on China Metals Claims

Citigroup Inc said on Friday it has started proceedings in commercial court in London to enforce its rights over $285 million of financing at two ports in China,

Asia-N.Europe Container Freight Rates Jump 21%

Shipping freight rates for transporting containers from ports in Asia to Northern Europe jumped 21 percent to $1,455 per 20-foot container (TEU) in the week ended on Friday,

Greek Warship Evacuates Libya Personnel

Greece safely evacuated embassy staff and more than one hundred Chinese and European nationals from Libya early on Friday with a navy frigate sailing back to the Greek port of Piraeus,

Communication

VSAT Connectivity by Globecomm for Malaysia's PBJV Group

Globecomm Maritime, a leading provider of maritime communications solutions, has been awarded a contract to provide VSAT connectivity to PBJV Group's barge Kota Laksamana 101.

New AVEVA ISM Bridges the Gap

AVEVA launches a new application for governing asset information using a standards-based methodology. AVEVA announced the launch of AVEVA Information Standards Manager (AVEVA ISM),

NYK Line Hosts Fleet Safety Conference

NYK says it has hosted a safety promotion conference for shipowners and ship-management companies at the NYK head office in Tokyo and at Imabari city in Ehime prefecture.

 
 
Maritime Careers / Shipboard Positions Maritime Contracts Maritime Security Naval Architecture Pipelines Pod Propulsion Port Authority Ship Electronics Ship Repair Ship Simulators
rss | archive | history | articles | privacy | terms and conditions | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.1780 sec (6 req/sec)