Port of Hueneme Adopts Re-branding Strategy

MarineLink.com
Wednesday, July 31, 2013
Existing Port of Hueneme web-site logo

The Port of Hueneme has adopted a new brand identity, making a bold statement to stimulate broader awareness of The Port’s competitive strength and commitment to smart growth. The brand re-development will support the new strategic plan that will shape the future direction of The Port.

The new look was inspired by the community’s agricultural heritage and The Port’s original designation as Point Hueneme, with global navigation points that merge at the center to form the needle of a compass. The overlapping shapes are used to suggest partnerships and intermodal intersections that combine to become an iconic letter H, with the inside space of the letter shaped like a ship’s hull.

“Today we are excited to unveil our new strategic direction for both business development and marketing. The support of the community has been tremendous during this year long process. We look forward to our continued partnership with the community and Port stakeholders as we implement our strategic business plan and Port rebrand and together, work to bring increased prosperity to Ventura County,” announced Port Commission President, Jason Hodge.

Port of Huene adds that the new brand rolls out simultaneously with the launch of The Port’s Strategic Business Plan. Full implementation of the brand, including a re-launch of the website, is expected next year.



 

Maritime Today


The Maritime Industry's original and most viewed E-News Service

Maritime Reporter June 2016 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

People & Company News

NORDEN’s Dry Cargo Head Bonderup Resigns

Ejner Bonderup, Executive Vice President and member of the Executive Management in Dampskibsselskabet NORDEN A/S, has resigned from his position to take up a position in another shipping company.

Baltic Index Up for Eighth Straight Session

The Baltic Exchange's main sea freight index, tracking rates for ships carrying dry bulk commodities, continued its rise on Friday, for an eighth consecutive session,

Asia Tankers-VLCC Rates Expected to Soften

MidEast rates slip from two-week high on June 28; raft of new ships and repaired vessels weigh on rates. Freight rates for very large crude carriers (VLCCs)

Ports

India's Iran Oil Imports Surge in June

India's Iran oil imports rose about 39 percent in June year on year, preliminary data obtained by Reuters shows.   In the first half of 2016 India's Iran oil

Lerwick Welcomes its Largest Ever Cruise Vessel

June 30 was a big day for GAC UK’s Shetlands office, as Offshore Manager Adrian Henry welcomed the P&O Cruises ship Azura to the port of Lerwick, the islands’ capital and home to GAC’s local office.

India: Big Push on Coastal Shipping of Thermal Coal under Sagarmala

The State Government of Odisha will partner the Ministry of Shipping for taking ahead the ‘port-led development’ agenda under Sagarmala, the flagship program of the Ministry.

Communication

Broadband Upgrade for MSC Cruises

Intelsat S.A. has been selected by Marlink to deliver fast, high quality Intelsat EpicNG broadband connectivity to Mediterranean Shipping Company’s (MSC) cruise ships.

Radio Holland Wins Contracts for Canadian Coast Guard Vessels

Radio Holland Canada has won two major contracts to support the Canadian Coast Guard. Public Works and Government Services Canada, which is responsible for government procurement,

Essberger Fleet Moves to Marlink’s Sealink VSAT Service

The Hamburg headquartered John T. Essberger (JTE) Group will migrate the primary communication systems of its entire fleet to Sealink, Marlink’s global maritime broadband VSAT service.

 
 
Maritime Standards Navigation Offshore Oil Pod Propulsion Port Authority Salvage Ship Repair Ship Simulators Sonar Winch
rss | archive | history | articles | privacy | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.0949 sec (11 req/sec)