Port of Hueneme Adopts Re-branding Strategy

MarineLink.com
Wednesday, July 31, 2013
Existing Port of Hueneme web-site logo

The Port of Hueneme has adopted a new brand identity, making a bold statement to stimulate broader awareness of The Port’s competitive strength and commitment to smart growth. The brand re-development will support the new strategic plan that will shape the future direction of The Port.

The new look was inspired by the community’s agricultural heritage and The Port’s original designation as Point Hueneme, with global navigation points that merge at the center to form the needle of a compass. The overlapping shapes are used to suggest partnerships and intermodal intersections that combine to become an iconic letter H, with the inside space of the letter shaped like a ship’s hull.

“Today we are excited to unveil our new strategic direction for both business development and marketing. The support of the community has been tremendous during this year long process. We look forward to our continued partnership with the community and Port stakeholders as we implement our strategic business plan and Port rebrand and together, work to bring increased prosperity to Ventura County,” announced Port Commission President, Jason Hodge.

Port of Huene adds that the new brand rolls out simultaneously with the launch of The Port’s Strategic Business Plan. Full implementation of the brand, including a re-launch of the website, is expected next year.



 

Maritime Reporter August 2014 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

People & Company News

Jet Edge Celebrates 30 Years in Waterjet Industry

Waterjet systems manufacturer Jet Edge, Inc. celebrated its 30th anniversary Sept. 3 with a special open house celebration. Jet Edge’s anniversary event included

TITAN Salvage Receives NAMEPA Award

The North American Marine Environment Protection Association (NAMEPA) announced earlier this month that Houston-based TITAN Salvage, a subsidiary of Crowley Maritime Corp.

MM&P Hopes to Pad Ranks with Brown Water Mariners

New York Harbor Tug Boat Captains and Crews, Staten Island Ferry Workers, Circle Line and Other Tourist Boat Crews Vote on Joining New Union Uniting with the International Organization of Masters,

Ports

Maritime Reporter @ 75: The Daily Cartoon

Maritime Reporter & Engineering News was founded by John J. O'Malley (1905-1980) in 1939, and today ranks as the world's largest audited trade publication in the world serving the maritime industry,

MM&P Hopes to Pad Ranks with Brown Water Mariners

New York Harbor Tug Boat Captains and Crews, Staten Island Ferry Workers, Circle Line and Other Tourist Boat Crews Vote on Joining New Union Uniting with the International Organization of Masters,

Second Sailing Added to Cleveland-Europe Express

The Port of Cleveland and Amsterdam-based Spliethoff Group announced today their mutual intent to add a second monthly vessel to the Cleveland-Europe Express (CEE),

Communication

Brommeland to Supply KNS VSATs to Kopervik

Brommeland Elektronikk AS, the Norwegian distributor for KNS, was awarded a contract to supply 13 VSAT systems to a large part of the Norwegian shipowner Kopervik Group fleet.

GVF Launches Maritime Communications Glossary

Lexicon of Communications Terminology to be applied to Communications Solution Provider & Solutions User Dialogues During the Informa VSAT 2014 conference in London,

Upcoming Expo 'Offshore Marintec Russia'

ExpoForum Convention and Exhibition Centre in St. Petersburg, October 7-10  will host the International Specialised Offshore Exhibition and Conference 'Offshore

 
 
Maritime Careers / Shipboard Positions Maritime Contracts Naval Architecture Offshore Oil Pipelines Port Authority Salvage Ship Electronics Ship Simulators Sonar
rss | archive | history | articles | privacy | terms and conditions | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.1822 sec (5 req/sec)