Agip Rebrands as Eni Powers Ahead in North America

By Maritime Reporter & Engineering News
Monday, December 16, 2013
Gianfranco Mosconi

Agip has recently rebranded as Eni, while simultaneously announcing plans to increase penetration of its lubricant brands in North America across all industries. Gianfranco Mosconi (above) President and CEO of Eni USA R&M Co., shares the vision behind the strategy.

Gianfranco Mosconi, with a Bachelor in Civil Engineering and a Master’s in Hydraulic Engineering, has been working for Eni since 1984.  He started in charge of the Logistics Department; transferring to the Lubricants Business Unit were he has been in charge for Production Department and then the Supply and Sales Departments. For the past three years he has served as the President and CEO of Eni USA R&M Co. Inc., the company that produces and sells lubricants in the North America market.
On September 28, eni held an event in Laguna Seca (Monterey, Ca), with the focus to launch the new eni lubricants product lines to its U.S. and Canadian Distributors. (Laguna Seca is a Superbike motorcycle race, and eni is a title sponsor.) The new product lines are eni i-Sint (passenger cars lubes) eni i-Sigma (heavy duty lubes) and eni i-Ride (motor bike lubes already launched in 2012). “All Agip product names have been replaced with eni the new international brand name,” said Mosconi.
While Mosconi reports good reaction to the change, complete with a moden appearance and the new eni i-Sigma product, he stressed staying committed to the company’s past success. “Naturally, our legendary six-legged dog and our company colors continue to be our logo,” Mosconi said. “The dog standing proud and strong, supporting the successful brand change from Agip to eni.”
The challenge to further penetrate North America lies in building stronger relationships with distributors and national accounts, Mosconi reckons. “In addition to our new products eni i-Sint and eni i-Sigma with OEM’s specs, we offer our distributors other products that cover all market applications: marine oil, compressor oil, hydraulic oil, cutting oil along all conventional and semi-synthetic engine oil. Let me emphasize once more that our distributors are our partners, to whom we provide any support they need, from technical assistance, dedicated training to product literature in order to increase sales. This perfectly fits with eni’s global lubricant strategy to build on local partners to be closer to the market. The unique values of eni, the local market knowledge and network of our distributors are the special ingredients to succeed in North America.”
 

(As published in the November 2013 edition of Maritime Reporter & Engineering News - www.marinelink.com)


Fuels & Lubes

C-Job Designs Flettner Freighter for Switijnk

The Dutch shipping company family Switijnk has contracted C-Job Naval Architects to develop a Rotor Sail-equipped design to meet their specific loading and sailing profile.

Vitol's Malaysia Terminal Suspends Ops after Spill

VTTI, the storage unit of world's largest oil trader Vitol, has suspended operations at its terminal in southern Malaysia following an oil spill, two industry sources said on Friday.

Viking Grace Marks 1,000 LNG Bunkering Milestone

From the very beginning, the M/S Viking Grace – delivered in January 2013 – was an environmental milestone.   The vessel attracted global attention as an environmental

People in the News

Coast Guard Foundation Awarded 128 Scholarships

The Coast Guard Foundation, a non-profit organization committed to the education and welfare of all Coast Guard members and their families, announced today that

Keppel to Deliver First North Sea FPSO

Keppel Offshore & Marine (Keppel O&M)'s wholly-owned subsidiary Keppel Shipyard Ltd (Keppel Shipyard) is on track to deliver a Floating Production Storage and Offloading

Michelle Obama Sponsors Attack Submarine

General Dynamics Electric Boat has delivered to the U.S. Navy an attack submarine that is sponsored by first lady Michelle Obama and will be named for her home state, reports AP.

 
 
Maritime Careers / Shipboard Positions Maritime Contracts Maritime Security Maritime Standards Navigation Offshore Oil Pipelines Port Authority Ship Repair Ship Simulators
rss | archive | history | articles | privacy | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.0898 sec (11 req/sec)