Agip Rebrands as Eni Powers Ahead in North America

By Maritime Reporter & Engineering News
Monday, December 16, 2013
Gianfranco Mosconi

Agip has recently rebranded as Eni, while simultaneously announcing plans to increase penetration of its lubricant brands in North America across all industries. Gianfranco Mosconi (above) President and CEO of Eni USA R&M Co., shares the vision behind the strategy.

Gianfranco Mosconi, with a Bachelor in Civil Engineering and a Master’s in Hydraulic Engineering, has been working for Eni since 1984.  He started in charge of the Logistics Department; transferring to the Lubricants Business Unit were he has been in charge for Production Department and then the Supply and Sales Departments. For the past three years he has served as the President and CEO of Eni USA R&M Co. Inc., the company that produces and sells lubricants in the North America market.
On September 28, eni held an event in Laguna Seca (Monterey, Ca), with the focus to launch the new eni lubricants product lines to its U.S. and Canadian Distributors. (Laguna Seca is a Superbike motorcycle race, and eni is a title sponsor.) The new product lines are eni i-Sint (passenger cars lubes) eni i-Sigma (heavy duty lubes) and eni i-Ride (motor bike lubes already launched in 2012). “All Agip product names have been replaced with eni the new international brand name,” said Mosconi.
While Mosconi reports good reaction to the change, complete with a moden appearance and the new eni i-Sigma product, he stressed staying committed to the company’s past success. “Naturally, our legendary six-legged dog and our company colors continue to be our logo,” Mosconi said. “The dog standing proud and strong, supporting the successful brand change from Agip to eni.”
The challenge to further penetrate North America lies in building stronger relationships with distributors and national accounts, Mosconi reckons. “In addition to our new products eni i-Sint and eni i-Sigma with OEM’s specs, we offer our distributors other products that cover all market applications: marine oil, compressor oil, hydraulic oil, cutting oil along all conventional and semi-synthetic engine oil. Let me emphasize once more that our distributors are our partners, to whom we provide any support they need, from technical assistance, dedicated training to product literature in order to increase sales. This perfectly fits with eni’s global lubricant strategy to build on local partners to be closer to the market. The unique values of eni, the local market knowledge and network of our distributors are the special ingredients to succeed in North America.”
 

(As published in the November 2013 edition of Maritime Reporter & Engineering News - www.marinelink.com)

Maritime Today


The Maritime Industry's original and most viewed E-News Service

Maritime Reporter April 2016 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

Fuels & Lubes

Oil Rally is Not Just About Hedge Funds: Kemp

Oil prices are becoming dangerously overheated as speculators anticipate a rebalancing of supply and demand that has barely started, according to many oil analysts.

Singapore Revokes Two Bunker Licenses

Singapore's Maritime and Port Authority (MPA) have revoked two bunker suppliers' license to operate in the world's top bunker port.    The two companies have,

Norwegian Escape Equipped with Alfa Laval Systems

Norwegian Escape, the first cruise ship in Norwegian Cruise Line’s new Breakway Plus Class, was delivered in October 2015. The 164,600 GT vessel, which boasts 19 decks and 4,

People in the News

ICS Criticises 'Prestige’ Judgement by Spanish Court

At a meeting of the International Oil Pollution Compensation Funds (IOPCF) this week, the International Chamber of Shipping (ICS) has strongly criticised the judgement

WILCO Logistics Bags Townsville Port Safety Works

WILCO Logistics Pty Ltd has been announced as the successful bid contractor on Breakwater safety works at the Port of Townsville.   Minister for Ports Mark Bailey said the overall $1.

Cargotec Logs Higher Profits

Cargotec's January-March 2016 interim report: Profitability improved according to target   * Strong order intake in Kalmar and Hiab   * MacGregor profitability

 
 
Maritime Careers / Shipboard Positions Maritime Contracts Offshore Oil Pod Propulsion Port Authority Salvage Ship Electronics Ship Simulators Shipbuilding / Vessel Construction Sonar
rss | archive | history | articles | privacy | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.0980 sec (10 req/sec)