IMO Launch Day of the Seafarer 2014 'Toolkit'

By George Backwell
Thursday, June 19, 2014
Day of the Seafarer Logo

IMO once again asks people everywhere to show their appreciation for seafarers and their contribution to global prosperity on the Day of the Seafarer, 25, June, and have launched a promotional toolkit to help them to do so.

At the heart of this year’s campaign is the simple sentence "Seafarers brought me....". IMO is inviting everyone to complete the sentence with a word of their choice and post it on social media, adding the hashtag "#thankyouseafarers". The missing word can be anything that came by sea: from the cars people drive, the food people eat, the clothes people wear, the gadgets they use or the furniture they sit on.

To help spread the campaign globally, IMO’s media and communications team has developed a toolkit, which features a variety of different content items and materials all designed to reinforce the campaign’s message.

The toolkit includes:

  • a short animated film that celebrates the unseen connections between those who serve at sea and the things we take for granted in our everyday lives
  • a video message from IMO Secretary-General Koji Sekimizu, filmed amid the bustle of one of Europe’s busiest ports
  • text version of the Secretary-General’s message in several languages
  • Day of the Seafarer logos in several languages
  • Day of the seafarer banners and badges
  • stickers featuring the “Seafarers brought me…” motto

The IMO explains that in previous years, participants have used the online toolkit to create their own campaign content, ranging from a simple photograph posted on social media through to more imaginative uses such as banners on public transport or cakes, baked in the form of the campaign logo! Blogs, videos and photo collections are other ways to participate in the campaign. IMO is hoping that the 2014 toolkit will spark similar innovation and looks forward to sharing the results on social media.

The Day of the Seafarer 2014 toolkit is now available online on the IMO website: http://bit.ly/1jvZ69c

Maritime Reporter July 2014 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

People & Company News

Pine Galaxy to Arrive SF Bay Wednesday

The disabled mixed-products tanker Pine Galaxy is expected to arrive in San Francisco Wednesday morning. The ship is being towed by commercial tug to San Francisco Bay.

Industry Partnership to Enhance BOP Maintenance

The maintenance of blowout preventers (BOPs) has significant financial, logistical and safety implications for drilling operators and rig owners. DNV GL has now

Shanghai Port's Q2 Profit Down; China Trade Flagging

Shanghai International Port , the operator of the world's busiest container port, reported earnings on Wednesday that showed its second-quarter net profit fell 2.

People in the News

Shanghai Port's Q2 Profit Down; China Trade Flagging

Shanghai International Port , the operator of the world's busiest container port, reported earnings on Wednesday that showed its second-quarter net profit fell 2.

Persistence Pays Off For First Female Dragline Trainee Operator

Marianne Finch may only be a rookie at the controls of Dragline 13 but as Saraji’s first female Dragline Trainee, she has a strong message for her female colleagues

Webb Institute Selects Crowley Scholarship Recipients

Webb Institute, a four-year college specializing in naval architecture and marine engineering, announced the 2014-2015 recipients of Crowley Maritime Corp.’s Thomas B.

 
 
Maritime Careers / Shipboard Positions Maritime Contracts Maritime Security Navigation Port Authority Salvage Ship Simulators Shipbuilding / Vessel Construction Sonar Winch
rss | archive | history | articles | privacy | terms and conditions | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.1221 sec (8 req/sec)