Ferry Travel Across North Sea Boosted by Superferries

Tuesday, February 08, 2011

Stena Line has reported its highest number of North Sea passengers for three years in its figures for 2010. For the first time since changing its Harwich to Hook of Holland operations to a twice-daily service in 2007, the ferry giant carried over half a million passengers in a year.

Stena Line is attributing part of the 8.7% annual growth in North Sea passengers to reinvigorated interest in ferry travel, fuelled both by the two new-build Superferry vessels it launched on the route in May and October and by difficulties affecting the UK aviation industry. 

Growth during the final quarter of the year, which saw the launch of the second of the two new Superferries, was particularly strong, with 10,000 more passengers travelling than during the same period in 2009 (a 10.3% increase).

The ferry company reported an upsurge in all types of ticket sales, with over 1,000 coaches (25.2% more than the previous year) and 30,465 foot passengers (30% annual growth) travelling from Harwich to the Hook of Holland during the year.

In terms of number of bookings, the most successful segment was the rail and sail sector - Stena Line's "dutchflyer" product - which witnessed 35% year-on-year growth. The smallest growth was in number of cars carried, which grew by 0.6 % year-on-year.

The ferry industry as whole saw travel from the UK to the Continent increase in 2010. However Stena Line's figure of nearly 9% is above the average, with the excitement surrounding the new vessels and the quality of their onboard facilities having been a significant factor in this growth. 

Lars Olsson, Stena general manager for travel on the North Sea, said: "Having invested over £375m and three years' work in the construction of our two new passenger-freight Superferries, which add 33 per cent more passenger capacity to the route, it's very important to have witnessed such considerable year-on-year growth in our North Sea passenger traffic.

"It's also the case that UK air travel was hit by various factors, from snow to volcanic ash clouds. The passengers who unexpectedly experienced our new vessels during these aviation-free periods assured us of their intention to return and to spread the word about the free WiFi, Dux beds and à la carte restaurants they discovered onboard."

Maritime Today


The Maritime Industry's original and most viewed E-News Service

Maritime Reporter April 2016 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

Passenger Vessels

Norovirus Outbreak on Fred. Olsen Cruise Ship

An outbreak of the norovirus stomach bug has sickened 160 people aboard a Fred. Olsen Cruise Lines ship docked at Norfolk, Virginia, U.S. health officials and the company said on Friday.

Royal Caribbean's Revenue up 5.6%

Royal Caribbean Cruises Ltd reported a 5.6 percent rise in quarterly revenue, helped by higher passenger ticket revenue and onboard spending, sending the company's

Fincantieri Orders Heat Power Systems for Cruise Newbuilds

Italian shipbuilding group Fincantieri has selected Climeon’s heat power system Climeon Ocean for its energy efficient solutions, purchasing six Climeon Ocean 450M

 
 
Maritime Careers / Shipboard Positions Maritime Contracts Maritime Security Maritime Standards Offshore Oil Port Authority Salvage Shipbuilding / Vessel Construction Sonar Winch
rss | archive | history | articles | privacy | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.0719 sec (14 req/sec)