Costa Crociere: a Leader in France and Marseilles

Wednesday, April 11, 2007
Costa Crociere is both a historical cruise company in France, having had a presence there since the 1950s, and also the market leader, accounting for over 50% of French cruisers (120,000 Guests in 2006). The number of Costa Crociere’s French Guests has almost quadrupled since 1993. With this position on the French market, Costa has also built its success on an important partnership with Marseilles.

Launching the Costa Serena in Marseilles encapsulates the new phase in France’s cruising market Rocketing growth in recent years shows that French people are more aware of and keener on cruise holidays. Costa Crociere saw its recall rates rise from 5% in 1993 to 75% in 2006 (from a TNS, Infratest survey in September 2006). Costa Cruises ranks fourth in assisted recall tests among French travellers and cruisers, behind Club Med, Nouvelles Frontières and Jet Tours (from a TNS, Infratest survey in May 2005). The image of cruises has changed as well. Costa Crociere invested 4 million in promotion during the first quarter of 2007. In 2007 Costa Crociere’s ships will generate 20% of the total cruisers of the port of Marseilles with a forecasted economic benefit of 10 million euros. In 2007, Costa will call 30 times in Marseilles, and carry 90,000 Guests (20% of the total of the Port), including 15,000 who will embark or disembark there, and 75,000 in transit. In 1996, when the Costa Romantica started serving Marseilles, it called 25 times and catered to 40,000 passengers.

Maritime Reporter April 2015 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

Cruise Ship Trends

EUROPA 2 Undergoes First Scheduled Docking

As part of its first scheduled docking, Hapag-Lloyd Cruises’ EUROPA 2 underwent technical maintenance at Blohm + Voss in Hamburg from April 11-24, 2015.   At the same time,

SCHOTTEL to Present Inland Offerings

SCHOTTEL will present its expertise to the U.S. inland market at the upcoming Inland Marine Expo in St Louis, June 15-17, 2015: strong push boats in Brazil, big

SCH Services Anthem of the Seas in Southampton

Terminal operators Southampton Cargo Handling (SCH) are utilizing their considerable experience in handling cruise vessels to service the biggest cruise ship to call in the port of Southampton.

 
 
Maritime Contracts Maritime Security Maritime Standards Offshore Oil Port Authority Salvage Ship Electronics Ship Repair Ship Simulators Shipbuilding / Vessel Construction
rss | archive | history | articles | privacy | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.1146 sec (9 req/sec)