Arendal, Norway - Eivind Madsen, the CEO of Mobile Communications Partner (MCP), is implementing a new customer-focused structure and overseeing a period of robust revenue growth, despite turbulent market conditions.
In the 11 months since his arrival, MCP’s CEO has seen revenues climb 25 percent year on year, secured new contracts with firms of the order of Norwegian Cruise Line (NCL) and a major European cruise operator, and watched as user numbers for CellAtSea, MCP’s state of the art cellular service, approach the 10 million mark (in 2011).
“We have an aggressive growth strategy, which really paid dividends last year,” Madsen said. “We have plans in place to continue that growth curve through 2012 and 2013.”
These ‘plans in place’ have customer service at their very epicenter.
Madsen completely restructured MCP in 2011 to create four distinct divisions – network operations, product development, business development & sales, and market communication.
"We launched the new organization to become more agile and efficient with increased focus on our customers and services," said Madsen. "MCP has seen a fantastic development and has grown into a truly global leading player. But we will not stop here. MCP shall continue its successful growth through its strengthened focus on customers and innovation. With the extremely powerful new management team and MCP's highly skilled, enthusiastic and creative employees, MCP shall continue to be the best onboard communication partner for its customers."
MCP’s focus is on partnering with ship operators for the long-term to help them make the most of the vast onboard revenue potential that is waiting to be tapped.
“Mobile phone usage on ships is still at a relatively low level,” Madsen continued. “Through our aggressive marketing program, we are looking to inform our customers, their crews and passengers about what is available – driving up both the number of active users and how much those users utilize the network.”