Corsica Ferries is first to tap into MCPs new entertainment and information platform for the ferry and cruise industry. Following a successful pilot, five vessels in the Mediterranean Ocean will be equipped with Value Adding Voyage Experience platform (VAVE) this summer. MCP said passengers will enjoy rich digital leisure opportunities from an innovative onboard digital entertainment and information solution.
Access to Internet and entertainment services from personal devices is not something crew and passengers on cruise ships and ferries have been spoiled with. MCP said its new business enablement platform VAVE is set to change the industry with communications and entertainment solutions that meets current and emerging demands from crew and passengers. VAVE supports onboard revenue generation as well as increasing customer satisfaction. The solution improves travel experiences through services suited needs and wants from crew and passengers with an onboard cloud that delivers entertainment and information to any device with the same speed and quality of service as onshore.
“Consumer technology changes the way organizations plan, manage, operate, control and evaluate their business,” said SVP of Business Innovation, Ole-Kristian Sivertsen at MCP. “The cruise and ferry industry must put mobile and digital solutions amongst its top priorities. VAVE allows communication on a rich digital experience platform that dramatically improves travel experiences and creates a digital umbrella of opportunities for all devices onboard.”
VAVE was deployed on a vessel operating to and from Corsica in 2013 with fantastic feedback from operator, crew and passengers, MCP said. Corsica Ferries have now signed a contract to equip all of its routes between France and Corsica with VAVE ahead of the peak season . First services deployed are improved Wi-Fi-coverage, digital signage for screens in public areas and a VAVE portal for tablets and mobile phones. The VAVE portal enables access to live-TV from mobile devices, information and commercials (weather, information about destination, discover your ship, follow the journey, and other content such as music, games, etc.
“We are pleased to participate in an innovation such as VAVE,” said Pierre Mattei, CEO Corsica Ferries. “Corsica Ferries have always been early adaptors and innovators when it comes to providing our passengers with what they need. With VAVE we are delighted to improve travel experiences onboard our ferries. The solution will help our passengers to stay connected with friends and family, have access to a large range of useful content and also provide entertainment at an affordable cost.
“Mobile engagement, mobile marketing and digital experience are the cornerstones of VAVE. The solution adds value to the voyage for any ship and all passengers. Forward-thinking ship owners may offer services that meet customers’ needs and wants, as well as introduce mobile marketing and digital customer engagement. VAVE’s unique design and technology allows ship owner’s to easily and efficiently communicate with any individual onboard,” Sivertsen said.
VAVE works with any device including mobile phones, tablets, TV and interactive displays.
“VAVE is a positive storm that is about to sweep over the cruise and ferry market,” Sivertsen said. “Passengers and crew will demand these services sooner rather than later. VAVE allows you to be ahead of expectations. Those responsible for revenue generation and passenger satisfaction in maritime environments need to explore this platform.”