VAVE Promises New Digital Reality

Posted by Michelle Howard
Friday, March 14, 2014
Photo Courtesy of MCP

Maritime Communications Partner (MCP), the Telenor-owned on-board communications specialist, has announced the launch of VAVE, a unique digital business enablement platform for the cruise and ferry industry. The news follows the successful completion of an eight-month technical trial on the Corsica Sardinia vessel Mega Express Five.


VAVE (Value Added Voyage Experience) has been conceived to bridge the digital divide between land and sea mobile behavior. By utilizing a vessel’s GSM signal and Wi-Fi network it creates a ship-wide onboard cloud that all mobile devices (smartphones, tablets, laptops etc.) fall under. Users can then access a range of services – such as free messaging (if desired) over Wi-Fi, or onboard retail/booking systems – while shipowners can target individual handsets with personalized messages.


MCP’s Senior Vice President of Business Innovation, Ole Kristian Sivertsen, explained, “Smartphones and mobile devices have changed our behavioral patterns, in terms of both business and personal interaction. However, at sea handsets go into hibernation. VAVE reawakens their potential by providing the same sort of connectivity on sea as on land, only with a package that is customized for the unique environment of every individual vessel.”


Sivertsen said the list of services VAVE can enable is as endless as a device’s potential. For passengers and crew members this means, for example, accessing on-demand entertainment, VoIP messaging and calling, location-based services (to find their way around, or take advantage of special offers nearby), connections to onboard social networks to make new friends, booking tables, trips or treats, using social media, and so on.


“The benefits for the shipowner are even more compelling,” Sivertsen states. “MCP’s CellAtSea mobile network identifies every phone on board. This means that shipowners can use VAVE to send tailor-made marketing messages to individuals. It opens up a channel of one-to-one communication to engage with guests and enhance their enjoyment, while increasing revenues, enriching the overall brand experience, and boosting loyalty.”


The system has been developed in partnership with iES Italia and is licensed exclusively to MCP. Installation is simple – centered on the fitting and configuring of a VAVE delivery and platform engine onboard – with the system then available across cabin screens, public area TVs, or any internet-enabled device. The interface is either a simple to use Android or Apple app, or a standard web browser, with HTML 5 software providing an app-like user experience. The platform can be accessed from the moment a voyage is booked, and after the vacation, allowing passengers to enjoy its service, while cruise companies have a powerful tool for upselling, ongoing marketing and building customer loyalty.


MCP, which has more than 160 vessels signed to its CellAtSea network, has rigorously tested its innovation onboard Mega Express Five, the 1,800 pax Corsica Sardinia ferry that sails routes between Nice in France and Bastia in Corsica.


“It was a great success,” Sivertsen said, “allowing us to fine-tune the platform and gain a real understanding of passenger behavior. We chose this particular vessel as it gives us insight into both the cruise and ferry market, with a customer base that enjoy something akin to a ‘mini-cruise’ on each voyage.”


VAVE can be customized for any vessel and any owner’s business model – with selected services either charged on a usage basis, creating new revenue streams, or available free, for operators that want to enhance their brand experience and create market standout.


“The potential is enormous,” Sivertsen concluded. “VAVE enables today’s devices in a way that is currently unheard of at sea. That is good news for passengers and great news for shipowners looking to reach further and add real value to their day-to-day operations.”
 

Maritime Reporter August 2014 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

Technology

TOTE, Saltchuk Secure Financing for Marlin Class Vessels

Maritime Administration to Provide Title XI Loan Guarantee for World’s First LNG Containerships Today, the U.S. Maritime Administration (MARAD) announced a $324.

Biofouling Foiled: UV Light Harnessed for Biofouling Control

Since the first deployment of in-situ monitoring instrumentation, biofouling has been a problem. Without an effective solution, people have historically had to

Statoil: New Compressor Means Heightened Production

The new compressor in operation on the Kvitebjørn field in the North Sea from 17 September will increase production there by 220 million barrels of oil equivalent

Cruise Ship Trends

Steel Cut for Third RCI Quantum-class Cruise Ship

The steel cutting for 'Ovation of the Seas', scheduled to be delivered in the autumn of 2016, took place at the Meyer Werft shipyard in Papenburg, Germany, where 'Quantum of the Seas',

Holland America Line's New Ship is ms Koningsdam

Holland America Line revealed the name of its new 99,500-ton cruise ship slated for delivery in February 2016 will be ms Koningsdam. While the name pays homage

L-3 MSI to Equip Third Quantum Class Ship

L-3 Marine Systems International (L-3 MSI) announced today that it has been awarded a contract to provide a range of navigation, lighting and communication systems

Environmental

TOTE, Saltchuk Secure Financing for Marlin Class Vessels

Maritime Administration to Provide Title XI Loan Guarantee for World’s First LNG Containerships Today, the U.S. Maritime Administration (MARAD) announced a $324.

Maersk CEO Appointed to UN Advisory

Morten Engelstoft, CEO of Services and Other Shipping, said CO2 issues will be on his agenda as a newly appointed member of a UN High-level Advisory Group for Sustainable Transport.

San Francisco Bay Fuel Spill Under Investigation

The U.S. Coast Guard and California Department of Fish and Wildlife personnel continue to respond to a fuel spill that occurred near Pier 45 at Fishman's Wharf in the San Francisco Bay Saturday.

Marine Equipment

All-electric Tube Benders Take a Step Forward

The tube bending machine innovator Unison said it is moving the technology forward again, with the completion of a groundbreaking all-electric machine that is capable

Navantia Orders Sedni IAS for PEMEX Flotel

Sedni secures an important contract with Navantia to supply its Automation System (IAS) Diamar for the flotel vessel (BAP) which is being built at Ferrol factory for PEMEX owner.

MN 100: Superior-Lidgerwood-Mundy Corporation

302 Grand Avenue Superior, Wisconsin 54880 E-mail: stenerelli@lidgerwood.com Website: lidgerwood.com President: Kent Phillips Number of employees: 35 The

Electronics

Lilaas Engages Imtra for North American Distribution

Prospects in the North American marine equipment market have triggered a new and distribution agreement between control specialist Lilaas AS and marine and offshore

AN/SPY-1 SSSA Completes Critical Design Review

The Critical Design Review (CDR) stage for AN/SPY-1 radar Solid-State Switch Assembly (SSSA)'s high voltage modulator completed Aug. 26, confirming that the

Brommeland to Supply KNS VSATs to Kopervik

Brommeland Elektronikk AS, the Norwegian distributor for KNS, was awarded a contract to supply 13 VSAT systems to a large part of the Norwegian shipowner Kopervik Group fleet.

Vessels

NOAA Orders Newbuild Navigation Response Boats

NOAA today announced that Lake Assault Boats of Superior, Wisconsin, will build two small vessels for the Office of Coast Survey's navigation response program,

Canada’s New Patrol Vessel Christened

Entry into service of Canadian Coast Guard's new mid-shore patrol vessel, the CCGS Caporal Kaeble V.C., was inaugurated by The Honorable Denis Lebel, Minister of Infrastructure,

Damen Delivers Tug to Bremenports

Bremenports, the management company for the twin German ports of Bremen and Bremenhaven, took delivery of its first Damen-built vessel – a Stan Tug (Stu) 1606.

Communication

MN 100: Shock Mitigation Ltd

24 Hurn Road Christchurch, Dorset United Kingdom BH23 2RN Tel: 44 (0)1425 280976  Email: info@shockmitigation.com Website: www.ribandhsc.com President

Teleperformance Commended by Frost & Sullivan

Based on its recent analysis of the Latin American contact center outsourcing services market, Frost & Sullivan recognizes Teleperformance with the 2014 Latin America

XL Group Underwriters at IUMI Conference in Hong Kong

XL Group informs that its leading marine underwriters will join the annual International Union of Marine Insurance (IUMI) conference, the first time to be held

 
 
Maritime Careers / Shipboard Positions Maritime Contracts Maritime Security Offshore Oil Pipelines Port Authority Salvage Ship Electronics Ship Repair Ship Simulators
rss | archive | history | articles | privacy | terms and conditions | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.1637 sec (6 req/sec)