VAVE Promises New Digital Reality

Posted by Michelle Howard
Friday, March 14, 2014
Photo Courtesy of MCP

Maritime Communications Partner (MCP), the Telenor-owned on-board communications specialist, has announced the launch of VAVE, a unique digital business enablement platform for the cruise and ferry industry. The news follows the successful completion of an eight-month technical trial on the Corsica Sardinia vessel Mega Express Five.


VAVE (Value Added Voyage Experience) has been conceived to bridge the digital divide between land and sea mobile behavior. By utilizing a vessel’s GSM signal and Wi-Fi network it creates a ship-wide onboard cloud that all mobile devices (smartphones, tablets, laptops etc.) fall under. Users can then access a range of services – such as free messaging (if desired) over Wi-Fi, or onboard retail/booking systems – while shipowners can target individual handsets with personalized messages.


MCP’s Senior Vice President of Business Innovation, Ole Kristian Sivertsen, explained, “Smartphones and mobile devices have changed our behavioral patterns, in terms of both business and personal interaction. However, at sea handsets go into hibernation. VAVE reawakens their potential by providing the same sort of connectivity on sea as on land, only with a package that is customized for the unique environment of every individual vessel.”


Sivertsen said the list of services VAVE can enable is as endless as a device’s potential. For passengers and crew members this means, for example, accessing on-demand entertainment, VoIP messaging and calling, location-based services (to find their way around, or take advantage of special offers nearby), connections to onboard social networks to make new friends, booking tables, trips or treats, using social media, and so on.


“The benefits for the shipowner are even more compelling,” Sivertsen states. “MCP’s CellAtSea mobile network identifies every phone on board. This means that shipowners can use VAVE to send tailor-made marketing messages to individuals. It opens up a channel of one-to-one communication to engage with guests and enhance their enjoyment, while increasing revenues, enriching the overall brand experience, and boosting loyalty.”


The system has been developed in partnership with iES Italia and is licensed exclusively to MCP. Installation is simple – centered on the fitting and configuring of a VAVE delivery and platform engine onboard – with the system then available across cabin screens, public area TVs, or any internet-enabled device. The interface is either a simple to use Android or Apple app, or a standard web browser, with HTML 5 software providing an app-like user experience. The platform can be accessed from the moment a voyage is booked, and after the vacation, allowing passengers to enjoy its service, while cruise companies have a powerful tool for upselling, ongoing marketing and building customer loyalty.


MCP, which has more than 160 vessels signed to its CellAtSea network, has rigorously tested its innovation onboard Mega Express Five, the 1,800 pax Corsica Sardinia ferry that sails routes between Nice in France and Bastia in Corsica.


“It was a great success,” Sivertsen said, “allowing us to fine-tune the platform and gain a real understanding of passenger behavior. We chose this particular vessel as it gives us insight into both the cruise and ferry market, with a customer base that enjoy something akin to a ‘mini-cruise’ on each voyage.”


VAVE can be customized for any vessel and any owner’s business model – with selected services either charged on a usage basis, creating new revenue streams, or available free, for operators that want to enhance their brand experience and create market standout.


“The potential is enormous,” Sivertsen concluded. “VAVE enables today’s devices in a way that is currently unheard of at sea. That is good news for passengers and great news for shipowners looking to reach further and add real value to their day-to-day operations.”
 

Maritime Reporter June 2015 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

Technology

APL’s Schedule Reliability Scales Up

APL was the most reliable carrier with a global on-time performance of 85.5% in May 2015, according to the latest Global Liner Performance Report by SeaIntel Maritime Analysis.

De Nora Acquires Severn Trent's Water Purification Business

De Nora announces the completion of the acquisition of the Water Purification group of Severn Trent Services. The new business line, called De Nora Water Technologies,

SUNY Maritime College to Host e-Navigation Underway 2015

The State University of New York Maritime College will host the e-Navigation Underway 2015 – North America conference from September 28 to 30 on its Throggs Neck, N.

Environmental

APL’s Schedule Reliability Scales Up

APL was the most reliable carrier with a global on-time performance of 85.5% in May 2015, according to the latest Global Liner Performance Report by SeaIntel Maritime Analysis.

NAMEPA Welcomes Hadjipateras of Dorian

Clay Maitland, Founding Chairman of the North American Marine Environment Protection Association (NAMEPA) announced today, “NAMEPA welcomes our newest board member,

De Nora Acquires Severn Trent's Water Purification Business

De Nora announces the completion of the acquisition of the Water Purification group of Severn Trent Services. The new business line, called De Nora Water Technologies,

Passenger Vessels

Fund Targets Mols-Linien

The Danish equity fund Polaris makes a tender offer on all shares of the ferry operator Mols-Linien, which sails on routes Odden-Ebeltoft and Odden-Aarhus.    Polaris

Search for Missing after Philippine Ferry Sinks, 38 dead

Divers will search waters in the central Philippines on Friday for 15 people still missing after a ferry carrying 187 passengers and crew sank a day earlier,

Silversea Cruises Plans New Flagship

Cruise operator Silversea Cruises has unveiled its new flagship, the Silver Muse, which will begin sailing the seas in April 2017.    Built by Italian shipbuilding company Fincantieri,

Marine Equipment

APL’s Schedule Reliability Scales Up

APL was the most reliable carrier with a global on-time performance of 85.5% in May 2015, according to the latest Global Liner Performance Report by SeaIntel Maritime Analysis.

Tideland Introduced New Navigation Aids at Seawork

Tideland Signal Corporation (Tideland) introduced a number of new innovative aids to navigation (AtoN) products at Seawork 2015, including SB-1800, the newest member

Navis N4 TOS Open in Liverpool Terminal

Peel Ports, owners and operators of the Port of Liverpool, has achieved a major milestone in its multi-million investment program to transform the port into Europe’s

Electronics

Rolls-Royce to Lead Autonomous Ship Research

Rolls-Royce announced it will take the lead on a €6.6 million project that could pave the way for autonomous ships. The Advanced Autonomous Waterborne Applications

SUNY Maritime to Host e-Navigation Conference

The e-Navigation Underway 2015 – North America conference will be hosted by The State University of New York (SUNY) Maritime College from September 28 to 30 on the college’s Throggs Neck, N.

Transas Shifts Sole Focus to Maritime Sector

Arranging new changes to its brand positioning, the Transas Group informs it will now focus its efforts solely in the maritime market.   The group’s shareholders

Vessels

APL’s Schedule Reliability Scales Up

APL was the most reliable carrier with a global on-time performance of 85.5% in May 2015, according to the latest Global Liner Performance Report by SeaIntel Maritime Analysis.

Haiti’s Port Lafito Officially Opens

GB Group inaugurated their Port Lafito, a world-class modern container port in Haiti. They informed that the port is now open and operational. Port Lafito

Diana Agrees Charter for M/V Coronis

Diana Shipping Inc. announced today that through a separate wholly-owned subsidiary, it entered into a time charter contract with Sandgate Maritime Ltd for one of its Panamax dry bulk vessels,

Communication

Proforma DAs on the Go

DA-Desk has launched a new service under its PortSpend ManagementTM solution, the Proforma Disbursement Account (PDA) Approval Mobile App. The mobile app is available

Antwerp, Duisburg Ports to Upgrade Rly Link

The Port of Antwerp and duisport are intensifying their cooperation as the Port of Antwerp will participate in the existing rail shuttle service connecting the two ports.

Beier Radio is now Beier Integrated Systems

For 70 years, Beier Radio has provided engineering, sales, and service for marine electronics around the globe. As the corporation marks its 70th anniversary,

Ferries

Egyptian Vessel Sinks

Taba, an Egyptian ferry, carrying passengers, cargo and trucks, sank in the Red Sea early on Sunday, according to state-owned news agency MENA.   The 6,600-gt

Fund Targets Mols-Linien

The Danish equity fund Polaris makes a tender offer on all shares of the ferry operator Mols-Linien, which sails on routes Odden-Ebeltoft and Odden-Aarhus.    Polaris

Passenger Ferry Capsizes in the Philippines, Nearly 40 Dead

MBCA Kim Nirvana, a passenger boat carrying 189 people has capsized in the central Philippines, minutes after leaving port, the Philippine Red Cross and coast guard spokesman Cmdr.

 
 
Maritime Careers / Shipboard Positions Maritime Contracts Maritime Standards Naval Architecture Offshore Oil Pipelines Salvage Ship Electronics Ship Simulators Shipbuilding / Vessel Construction
rss | archive | history | articles | privacy | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.1506 sec (7 req/sec)