VAVE Promises New Digital Reality

Posted by Michelle Howard
Friday, March 14, 2014
Photo Courtesy of MCP

Maritime Communications Partner (MCP), the Telenor-owned on-board communications specialist, has announced the launch of VAVE, a unique digital business enablement platform for the cruise and ferry industry. The news follows the successful completion of an eight-month technical trial on the Corsica Sardinia vessel Mega Express Five.


VAVE (Value Added Voyage Experience) has been conceived to bridge the digital divide between land and sea mobile behavior. By utilizing a vessel’s GSM signal and Wi-Fi network it creates a ship-wide onboard cloud that all mobile devices (smartphones, tablets, laptops etc.) fall under. Users can then access a range of services – such as free messaging (if desired) over Wi-Fi, or onboard retail/booking systems – while shipowners can target individual handsets with personalized messages.


MCP’s Senior Vice President of Business Innovation, Ole Kristian Sivertsen, explained, “Smartphones and mobile devices have changed our behavioral patterns, in terms of both business and personal interaction. However, at sea handsets go into hibernation. VAVE reawakens their potential by providing the same sort of connectivity on sea as on land, only with a package that is customized for the unique environment of every individual vessel.”


Sivertsen said the list of services VAVE can enable is as endless as a device’s potential. For passengers and crew members this means, for example, accessing on-demand entertainment, VoIP messaging and calling, location-based services (to find their way around, or take advantage of special offers nearby), connections to onboard social networks to make new friends, booking tables, trips or treats, using social media, and so on.


“The benefits for the shipowner are even more compelling,” Sivertsen states. “MCP’s CellAtSea mobile network identifies every phone on board. This means that shipowners can use VAVE to send tailor-made marketing messages to individuals. It opens up a channel of one-to-one communication to engage with guests and enhance their enjoyment, while increasing revenues, enriching the overall brand experience, and boosting loyalty.”


The system has been developed in partnership with iES Italia and is licensed exclusively to MCP. Installation is simple – centered on the fitting and configuring of a VAVE delivery and platform engine onboard – with the system then available across cabin screens, public area TVs, or any internet-enabled device. The interface is either a simple to use Android or Apple app, or a standard web browser, with HTML 5 software providing an app-like user experience. The platform can be accessed from the moment a voyage is booked, and after the vacation, allowing passengers to enjoy its service, while cruise companies have a powerful tool for upselling, ongoing marketing and building customer loyalty.


MCP, which has more than 160 vessels signed to its CellAtSea network, has rigorously tested its innovation onboard Mega Express Five, the 1,800 pax Corsica Sardinia ferry that sails routes between Nice in France and Bastia in Corsica.


“It was a great success,” Sivertsen said, “allowing us to fine-tune the platform and gain a real understanding of passenger behavior. We chose this particular vessel as it gives us insight into both the cruise and ferry market, with a customer base that enjoy something akin to a ‘mini-cruise’ on each voyage.”


VAVE can be customized for any vessel and any owner’s business model – with selected services either charged on a usage basis, creating new revenue streams, or available free, for operators that want to enhance their brand experience and create market standout.


“The potential is enormous,” Sivertsen concluded. “VAVE enables today’s devices in a way that is currently unheard of at sea. That is good news for passengers and great news for shipowners looking to reach further and add real value to their day-to-day operations.”
 

Maritime Reporter June 2015 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

Technology

New Monitoring Network for Scottish Ports

Historically, ferry masters operating off the west coast of Scotland would have to sail to a port and on arrival visually assess the weather and tide conditions

New Imagery Allows Viewers to ‘Tour’ WWII Shipwrecks

High-tech underwater cameras help uncovering the secrets of HMAS Sydney   A recent expedition to survey historic World War II shipwrecks has produced a wealth

PPG Debuts New Antifoulings

Low-friction, self-lubricating coatings use patented technology to deliver reduced fuel consumption and improved tolerance to idle time.   PPG Protective and

Cruise Ship Trends

Silversea Cruises Plans New Flagship

Cruise operator Silversea Cruises has unveiled its new flagship, the Silver Muse, which will begin sailing the seas in April 2017.    Built by Italian shipbuilding company Fincantieri,

Silversea Cruises Orders Luxury Ship from Fincantieri

Shipbuilder Fincantieri has received an order to build a new luxury cruise ship for client Silversea Cruises due for delivery in April 2017.    At 40,700 grt and accommodating 596 guests,

Confidence Low in Shipping Idustry

Confidence levels in the global shipping market have fallen to a seven-year low as a glut of cargo ships, weak freight rates and excess liquidity continue to batter the industry,

Environmental

Port Gothenburg Offering LNG

Ships running on liquefied natural gas (LNG) are going to be able to bunker at the Port of Gothenburg, as new regulations for LNG bunkering have been introduced

New Monitoring Network for Scottish Ports

Historically, ferry masters operating off the west coast of Scotland would have to sail to a port and on arrival visually assess the weather and tide conditions

BMT Awarded Port Geographe Coastal Engineering Contract

BMT JFA Consultants (BMT), a subsidiary of BMT Group,  has been awarded a contract by the Western Australian Department of Transport (DoT) to provide services as

Marine Equipment

The Submarine Electricity Transmission Market Is Expected to Reach $25 Billion in 2024

According to a new report from Navigant Research, the global submarine electricity transmission market is expected to grow from $16.8 billion in 2015 to $24.8 billion in 2024.

Container Equipment Costs at Record Low

Low material costs and stable demand has driven the price of new container equipment down to record lows where it is forecast to stay, according to the latest edition

New Imagery Allows Viewers to ‘Tour’ WWII Shipwrecks

High-tech underwater cameras help uncovering the secrets of HMAS Sydney   A recent expedition to survey historic World War II shipwrecks has produced a wealth

Electronics

Rolls-Royce to Lead Autonomous Ship Research

Rolls-Royce announced it will take the lead on a €6.6 million project that could pave the way for autonomous ships. The Advanced Autonomous Waterborne Applications

SUNY Maritime to Host e-Navigation Conference

The e-Navigation Underway 2015 – North America conference will be hosted by The State University of New York (SUNY) Maritime College from September 28 to 30 on the college’s Throggs Neck, N.

Transas Shifts Sole Focus to Maritime Sector

Arranging new changes to its brand positioning, the Transas Group informs it will now focus its efforts solely in the maritime market.   The group’s shareholders

Vessels

Silversea Cruises Plans New Flagship

Cruise operator Silversea Cruises has unveiled its new flagship, the Silver Muse, which will begin sailing the seas in April 2017.    Built by Italian shipbuilding company Fincantieri,

Greek Shipping Mulls Cyprus Move

Greek shipping companies are looking into moving to Cyprus due to the instability and uncertainty in Greece, it emerged, reports Cyprus News Agency.   The director

NITC Tankers Chart Western Course

Iran’s largest shipping company NITC, the privatized Iranian shipping company, is in talks for permission to sail in Western waters, says a report in WSJ.   NITC

Ferries

Passenger Ferry Capsizes in the Philippines, Nearly 40 Dead

MBCA Kim Nirvana, a passenger boat carrying 189 people has capsized in the central Philippines, minutes after leaving port, the Philippine Red Cross and coast guard spokesman Cmdr.

New Monitoring Network for Scottish Ports

Historically, ferry masters operating off the west coast of Scotland would have to sail to a port and on arrival visually assess the weather and tide conditions

Philippine Ferry Sinks, 36 Dead

A ferry carrying 189 passengers and crew capsized off the central Philippines in heavy waves on Thursday, killing at least 36 people but the majority of those on board were rescued,

 
 
Maritime Careers / Shipboard Positions Maritime Contracts Maritime Security Maritime Standards Naval Architecture Offshore Oil Port Authority Salvage Shipbuilding / Vessel Construction Winch
rss | archive | history | articles | privacy | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.1708 sec (6 req/sec)