VAVE Promises New Digital Reality

Posted by Michelle Howard
Friday, March 14, 2014
Photo Courtesy of MCP

Maritime Communications Partner (MCP), the Telenor-owned on-board communications specialist, has announced the launch of VAVE, a unique digital business enablement platform for the cruise and ferry industry. The news follows the successful completion of an eight-month technical trial on the Corsica Sardinia vessel Mega Express Five.


VAVE (Value Added Voyage Experience) has been conceived to bridge the digital divide between land and sea mobile behavior. By utilizing a vessel’s GSM signal and Wi-Fi network it creates a ship-wide onboard cloud that all mobile devices (smartphones, tablets, laptops etc.) fall under. Users can then access a range of services – such as free messaging (if desired) over Wi-Fi, or onboard retail/booking systems – while shipowners can target individual handsets with personalized messages.


MCP’s Senior Vice President of Business Innovation, Ole Kristian Sivertsen, explained, “Smartphones and mobile devices have changed our behavioral patterns, in terms of both business and personal interaction. However, at sea handsets go into hibernation. VAVE reawakens their potential by providing the same sort of connectivity on sea as on land, only with a package that is customized for the unique environment of every individual vessel.”


Sivertsen said the list of services VAVE can enable is as endless as a device’s potential. For passengers and crew members this means, for example, accessing on-demand entertainment, VoIP messaging and calling, location-based services (to find their way around, or take advantage of special offers nearby), connections to onboard social networks to make new friends, booking tables, trips or treats, using social media, and so on.


“The benefits for the shipowner are even more compelling,” Sivertsen states. “MCP’s CellAtSea mobile network identifies every phone on board. This means that shipowners can use VAVE to send tailor-made marketing messages to individuals. It opens up a channel of one-to-one communication to engage with guests and enhance their enjoyment, while increasing revenues, enriching the overall brand experience, and boosting loyalty.”


The system has been developed in partnership with iES Italia and is licensed exclusively to MCP. Installation is simple – centered on the fitting and configuring of a VAVE delivery and platform engine onboard – with the system then available across cabin screens, public area TVs, or any internet-enabled device. The interface is either a simple to use Android or Apple app, or a standard web browser, with HTML 5 software providing an app-like user experience. The platform can be accessed from the moment a voyage is booked, and after the vacation, allowing passengers to enjoy its service, while cruise companies have a powerful tool for upselling, ongoing marketing and building customer loyalty.


MCP, which has more than 160 vessels signed to its CellAtSea network, has rigorously tested its innovation onboard Mega Express Five, the 1,800 pax Corsica Sardinia ferry that sails routes between Nice in France and Bastia in Corsica.


“It was a great success,” Sivertsen said, “allowing us to fine-tune the platform and gain a real understanding of passenger behavior. We chose this particular vessel as it gives us insight into both the cruise and ferry market, with a customer base that enjoy something akin to a ‘mini-cruise’ on each voyage.”


VAVE can be customized for any vessel and any owner’s business model – with selected services either charged on a usage basis, creating new revenue streams, or available free, for operators that want to enhance their brand experience and create market standout.


“The potential is enormous,” Sivertsen concluded. “VAVE enables today’s devices in a way that is currently unheard of at sea. That is good news for passengers and great news for shipowners looking to reach further and add real value to their day-to-day operations.”
 

Maritime Reporter October 2013 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

Technology

NAVTOR, AWT Agreement Marks Next Step in E-navigation

NAVTOR has signed an agreement with maritime weather routing specialist Applied Weather Technology (AWT) that will see the two companies integrating their services

BCG Upgrades Virtual GMDSS Simulator

Buffalo Computer Graphics (BCG) Inc. released an updated version of its Virtual Global Maritime Distress and Safety System (VGMDSS) Simulation software. BCG’s VGMDSS

Australia, US Order Anti-ship Missile Decoys

Design of the next generation of anti-ship missile decoys is set to commence following the signing of two contracts between the Australian Defense Force and BAE Systems Australia Pty Ltd.

Environmental

NAVTOR, AWT Agreement Marks Next Step in E-navigation

NAVTOR has signed an agreement with maritime weather routing specialist Applied Weather Technology (AWT) that will see the two companies integrating their services

Emissions Scrubber Receives Class Approval

Langh Ship received final class approval from Germanischer Lloyd for its exhaust gas cleaning system on m/s Laura (pictured), a 1996-built a 6,500 DWT general cargo

‘Green’ Hybrid-powered Research Vessel Christened

The Maritime Aquarium at Norwalk christened a larger, “greener” new research vessel on Friday, September 26 in preparation for launching a new era in examining,

Marine Equipment

Livorsi Launches New Throttle Lineup

Livorsi Marine introduced the all new Platinum Series throttles, which they say are designed to be more ergonomically comfortable to the operator while being lighter

NAVTOR, AWT Agreement Marks Next Step in E-navigation

NAVTOR has signed an agreement with maritime weather routing specialist Applied Weather Technology (AWT) that will see the two companies integrating their services

Going Big for Sustainability

Orkot Marine Bearings, developed and manufactured by Trelleborg Sealing Solutions, contribute to the build of the world’s largest and most efficient containerships,

Electronics

NAVTOR, AWT Agreement Marks Next Step in E-navigation

NAVTOR has signed an agreement with maritime weather routing specialist Applied Weather Technology (AWT) that will see the two companies integrating their services

MOL Merges Group Companies; Upgrades Bridge Simulator

MOL adds DPS and enhances safe operation by integrating expertise through merger Mitsui O.S.K. Lines, Ltd. (MOL) announced the merger of MOL Marine Consulting, Ltd.

New Simulation Tool for Collision Reconstruction

BMT ARGOSS and BMT Surveys, subsidiaries of BMT Group Ltd, the international design, engineering and risk management consultancy, announced an innovative new service

Vessels

Austal Launches Trenton (JHSV 5)

Second Joint High Speed Vessel to be launched at Austal in 2014 On September 30, 2014, Austal USA successfully completed the launch process of Trenton (JHSV

DOF Installer Sells Offshore Vessel

DOF Subsea AS subsidiary, DOF Installer ASA, reported the sale of one of its three sister ships, an anchor handling tug supply (AHTS) vessel, to an international buyer.

Chinese Manufacturing Expansion Affects Shipping Demand

The expansion of the Chinese Manufacturing Industry continued in September at unchanged pace as compared to the month before, BIMCO reports. The manufacturing industry

Communication

The New Pipeline

Competition in the maritime communications sector is fierce, and ship owners are the winners as service from land-to-sea is becoming faster and cheaper. MR spoke

IMO Takes Important Step Towards Electronic Certificates

In the future, the IMO member States should accept the use of electronic certificates. This is the request of the Facilitation Committee (FAL) and, hence, the road is paved for less paperwork,

HPA to Introduce New Port Railway IT System

The Hamburg Port Authority (HPA) will implement the new Port Railway IT system, transPORT rail, in the night of 27 to 28 September 2014. To keep disruption on the tracks to a minimum,

Ferries

Interferry’s UN, EU Input on Display in Vancouver

Two major examples of Interferry’s growing influence will be highlighted next week at the global trade association’s 39th annual conference in Vancouver.       CEO

New Assistant Secretary WSDOT Sets Her Priorities

In the latest Washington State Ferries 'Weekly Update' newly appointed Assistant Secretary WSDOT/Ferries Division, Lynne Griffith, sums up as she completes her

Golden Gate Ferry Captains Stage One-day Strike

The Golden Gate passenger ferry system, California's largest, was shut down on Friday by striking boat captains, disrupting service for thousands of San Francisco

 
 
Maritime Careers / Shipboard Positions Maritime Contracts Maritime Standards Naval Architecture Navigation Pipelines Pod Propulsion Port Authority Shipbuilding / Vessel Construction Winch
rss | archive | history | articles | privacy | terms and conditions | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.1137 sec (9 req/sec)