Hempel Receives Award for Revenue Growth

MarineLink.com
Friday, September 06, 2013

Based on its recent analysis of the North American protective and marine coatings market, Frost & Sullivan recognized Hempel with the 2013 Growth Excellence Leadership Award.

In 2012, Hempel exhibited double-digit revenue growth well in excess of 20% and increased its overall market share in North America to 9.5%. Frost & Sullivan noted that Hempel’s competitors’ revenue growth rates are more closely aligned with the base year total market growth rate of 2.1%.

Hempel’s acquisition of Blome International in 2012 complemented its existing product lines, especially for the oil and gas industry. Whereas smaller companies would have expanded their industry focus or become acquisition targets in a struggling economy, Hempel resisted the trend and became more aggressive to grow its market share. Its success stems from getting the sales force of both companies to sell the newly combined offering. The company also focused on fine-tuning operational synergies to promote faster delivery, improve research and development, and reinvent the company to overcome new market challenges.

“The acquisition has been largely successful because of Hempel’s ability to increase its sales volume in the oil and gas sector with high value technology products, and in a number of other industries that Blome International served and in which Hempel lacked a focus, such as pulp and paper, mining, water treatment, and food and beverage,” said Frost & Sullivan Industry Analyst Roland Heinze. “In order to promote the strengths of its acquisition, Hempel launched its ‘Unbeatable Match’ marketing campaign, which has been well received by new and existing customers.”

“I would like to thank our customers for they have trusted us to protect their assets. This award is recognition that the execution of our One Hempel - One ambition strategy is effective in the market place. It is a result of our dedicated staff across the organization remaining committed and focused on ensuring our customers are satisfied” said Malcolm Kerr, North America Sales Director.

Hempel’s total technology offering now includes silicones in marine coatings and polysiloxane in protective coatings, with unique characteristics that give these products a distinct competitive advantage in the market. It also offers more value-added services to boost risk-averse asset owners’ acceptance of cutting-edge technologies. For example, it introduced SeaTrend, an onboard software reporting tool for marine applications that provides operational data and improves fuel savings and overall efficiency. With this solution, the company took the industry’s first step toward addressing the convergence between chemistry and technical automation.

Instead of expanding into other coating segments that are not the company’s main focus, Hempel chooses to strengthen its existing product lines with customized brands such as Hempasil and Hempaxane. The company is already a leading participant in the marine market, and one of its main goals is to double the protective business globally, with a strong emphasis on North America.

Hempel prides itself on offering the best technical service in the industry and has established a team of highly trained field-service representatives. These representatives leverage the company’s historical expertise to develop customized solutions for customers around the globe, allowing end users to directly observe the high-performance benefits of Hempel’s newest technologies in some of the industry’s harshest environments.

“Externally, the company has built brand recognition by working on high-profile projects and improving product breadth, application expertise, and customer satisfaction,” noted Heinze. “Internally, the company has structured itself to increase research and development, supply chain efficiency, and sales opportunities in order to align its current strategy with future goals.”

Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in capturing the highest compound annual growth rate for the past three years.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

hempel.us
 

Maritime Reporter October 2014 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

People & Company News

Australian Defence Minister Says Would Not Trust Submarine Firm to Build Canoe

Australia's defence minister has said he would not trust state-owned Australian Submarine Corp (ASC) "to build a canoe", fuelling expectations that most work in

Matson Raises Guam, Micronesia Rates

Matson, Inc., a U.S. carrier in the Pacific, announced today that Matson Navigation Company, Inc. will raise its rates for the company's Guam/Commonwealth of the

Norwegian Buys Ship from Princess Cruises

Norwegian Cruise Line Holdings Ltd. announces fleet expansion for Oceania Cruises in 2016; Sirena to join sister ships Insignia, Regatta and Nautica   Norwegian Cruise Line Holdings Ltd.

News

US House to Hold Hearing on Oil Export Ban

A House of Representatives panel will hold a hearing on Dec. 11 to explore whether a decades-old law that prohibits the export of crude oil makes sense in an era of domestic energy abundance.

Bollinger Delivers 11th FRC to the US Coast Guard

Bollinger Shipyards, Inc. has delivered the William Trump, the 11th Fast Response Cutter (FRC) to the United States Coast Guard.   The announcement was made by Bollinger Chief Operating Officer,

Australian Defence Minister Says Would Not Trust Submarine Firm to Build Canoe

Australia's defence minister has said he would not trust state-owned Australian Submarine Corp (ASC) "to build a canoe", fuelling expectations that most work in

 
 
Maritime Careers / Shipboard Positions Maritime Contracts Maritime Standards Navigation Offshore Oil Pipelines Pod Propulsion Port Authority Ship Electronics Shipbuilding / Vessel Construction
rss | archive | history | articles | privacy | terms and conditions | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.1780 sec (6 req/sec)