The new CEO of Transas, Frank Coles, has vocalized his vision for the future of the global maritime technology for the first time since his appointment in late 2015.
Revealing Transas’ new vision statement in an exclusive interview with Ship Efficiency Review, Frank Coles says
that Transas will be “stepping up to shake up the market” in order to lead the industry. Coles states, “It’s not enough just to talk about it, we’ve now got to walk-the-walk in the industry.”
The vision statement reads, “Transas will lead the way in creating an ecosystem of harmonized integrated solutions
in safety, navigation and ship operations. In creating these solutions Transas will unite the global maritime stakeholders in the future of e-Navigation and operations.”
For Transas, a harmonized ecosystem represents the different products created separately for bridge, safety, navigation and operations operating as one united, complete, integrated solution.
Coles intends to actively address challenges to making this a reality drawing upon Transas’ world class R&D capability in addition to close collaboration with industry. Part of this close collaboration will manifest in the form of forums that will gather the industry to discuss their issues and understand the technology opportunities
by experiencing them first-hand.
Coles highlights the important of education, stating that, in order for more ship owners to invest, technology companies need
to “stop trying to hard sell their software products and instead switch to trying to solve ship owner and operator problems and educating potential customers”. This strategy will also form a core part of the Transas approach moving forward.
Through clear vision, education, collaboration and a world leading suite of products, Transas intend
to deliver the ecosystem that equips the maritime industry and its crew for the future.