Frost & Sullivan today launched its latest research, Mega Trends Malaysia in collaboration with the Malaysian Investment Development Authority (MIDA). Mega Trends are defined as transformative, global forces that define the future world with their far reaching impact on business, societies, economies, cultures and personal lives. According to Hazmi Yusof, Malaysia Country Head and Senior Vice President of Frost & Sullivan, “We want to help our clients use Mega Trends as a framework to think about how to innovate and drive their business. Mega Trends have diverse meanings and impacts for different industries, companies, and individuals. “We are delighted to partner with MIDA to launch the Malaysian Edition of Frost & Sullivan’s Mega Trends report.