Alu Design Operator Chair Lands Star Role In 'Transformers: Age of Extinction'

By Joseph R. Fonseca
Monday, May 26, 2014
MH OCH 300 operator chair

Norway’s Alu Design is set to make its Hollywood debut in the latest Transformers blockbuster, with the news that its MH OCH 300 operator chair has secured a role in Paramount Pictures’ Transformers: Age of Extinction. The seat, created for Aker Solutions in 2012, will now be seen “at the heart” of the film’s set design, starring alongside actors such as Mark Wahlberg, Kesley Grammer and Stanley Tucci.  

It’s a bewildering development for Kristiansand-based Alu Design, a market leader in the design and manufacture of advanced pilot chairs and deck rails. The firm created the chair to offer new ergonomic and user-friendly standards for operators working in the restricted space of Drillers Cabins on offshore rigs… not for science fiction action films.

However, as Rosemary Brandenburg, Set Decorator of the Paramount Pictures film, explains, its appeal seems universal: “When we first saw the chair online while searching for furniture and accessories it took our breath away.
 
“Its sleek, ultra-modern design profile complimented and ultimately enhanced one of our more unusual sets.  Luckily, Alu Design was equally as enthusiastic about being part of our project, giving us this unique opportunity to work together.”
 
Ian Bryce, Transformers Producer, notes that Brandenburg wasn’t alone in her admiration, adding: “(the Director) Michael Bay, and everyone on the cast and crew, were impressed with the chair's style and comfort.  Once again, Rosemary put together a stunning set, with the MH OCH 300 at the heart of her design.”
 
The MCH OCH 300 is a state-of-the-art moulded aluminium chair offering operators outstanding comfort and intuitive access to controls. It features fully-integrated instrumentation, such as touch screen technology and low force joystick control, and, thanks to its modular construction and moulded parts, is simple to install and maintain.
 
“It was designed with the end user and drilling environment front-of-mind,” says Alu Design CEO Einar Ulrichsen. “We wanted to create an optimum working environment for the operator, addressing existing issues plaguing out-dated chairs, such as their lack of comfort, stability and strength. Of course we also take pride in the appearance of our products, but we didn’t expect to attract this kind of audience!”
 
Frank Robertsen, Alu’s Marketing Director, explains that the firm got its first call from Paramount on 1 April last year: “Needless to say, we thought it was a joke. But after that things moved very quickly. They flew two of the chairs from Kristiansand to the US for the shoot and two months later they were delivered back to the firm’s HQ, with glowing feedback. It’s something we’re obviously thrilled with, but at the end of the day it’s the seat itself we’re most proud of.”
 
Alu Design began trading in 2008 and has since released a series of acclaimed products for the maritime and energy industries. The MH OCH 300 is not the first time Alu Design and Aker Solution have collaborated on a project, with the two previously working together to develop an aluminium crane cabin chair in 2010. Aker is now the owner of the MH OCH 300 concept, which can be easily adapted for different drilling environments. Or, it appears, for giant transformable robots…
 
 

Maritime Today


The Maritime Industry's original and most viewed E-News Service

Maritime Reporter January 2016 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

Navigation

New Autonomous Control System Launched

Sea Machines Robotics of Cambridge, Mass. announced the release of its Autonomous Control System (ACS), an advanced vessel control system which converts manually

Videotel, Safebridge JV for Onboard ECDIS Certification

Videotel, a provider of e-Learning maritime training solutions and a company of KVH Industries, has joined forces with online maritime training business Safebridge GmbH,

DNV GL, RS Ink Cooperation Deal

DNV GL’s Maritime CEO Knut Ørbeck-Nilssen recently met with Konstantin Palnikov, Director General of the Russian Maritime Register of Shipping (RS), at the RS head office in St.

News

N.Korean Navy Incursion Draws Warning Shots

A North Korean patrol boat crossed into South Korean waters early on Monday and retreated after the South Korean navy fired warning shots, a South Korean military official said.

Three Dead on Pemex Platform, Fire Under Control

Three workers were killed and at least seven injured when a fire broke out on a Pemex oil processing platform in the Gulf of Mexico, but the latest in a string of incidents is now under control,

Norway will be Lithuania's 2016 Top Gas Supplier

Lithuania will import more gas from Norway than from former sole supplier Russia in 2016 after developing infrastructure to support liquefied natural gas (LNG) imports,

Marine Equipment

Topaz Responder Saves Refugee Migrants

Topaz Energy and Marine has emerged as an unlikely player in the effort to save refugee migrants risking their lives on the sea crossing from Turkey to Greece’s islands in order to reach Europe.

MHI's Entity to Oversee Material Handling Equipment, Engine and Turbocharger Businesses

Today Mitsubishi Heavy Industries, Ltd. (MHI) decided in principle to launch a new wholly owned entity to integrally oversee its current businesses in material

VT Halter Delivers ATB Tug to Bouchard

VT Halter Marine, Inc. announced the delivery of the M/V Morton S. Bouchard Jr., the first of the two 6,000 horsepower Twin Screw Articulated Tug Barge (ATB) tugs to Bouchard Transportation Co.

Marine Science

European Consortium Launches Blue Nodules Project

On 1 February a European consortium launched a new Horizon 2020 project: Blue Nodules. This project addresses the challenge of creating a viable and sustainable

Shipping Traffic Noise Severely Affects Whale Populations

Underwater sound pollution disrupts the communication methods of killer whales and could harm their ability to locate salmon, researchers have found.   Increasing

Videotel, Safebridge JV for Onboard ECDIS Certification

Videotel, a provider of e-Learning maritime training solutions and a company of KVH Industries, has joined forces with online maritime training business Safebridge GmbH,

Entertainment

World's Richest Travellers Prefer Panama

According to AFP Relaxnews, Panama saw the most growth in interest among the world’s richest jetsetters for travel this winter and spring.   Panama saw the most

Maritime India Summit Road Show Kick Starts

Kolkata, 3rd Feb, 2016: Industry leaders, corporate heads, policy makers and senior executives took part in the very first road show which served as a run up to the Maritime India Summit’16.

Williams wins World Match Racing Title

Williams and GAC Pindar claim record sixth World Match Racing Tour title after Monsoon Cup victory Johor, Malaysia – GAC Pindar skipper Ian Williams has

 
 
Maritime Careers / Shipboard Positions Maritime Contracts Maritime Security Maritime Standards Offshore Oil Pipelines Pod Propulsion Ship Electronics Ship Simulators Sonar
rss | archive | history | articles | privacy | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.0921 sec (11 req/sec)