Nicolas Quéru has been appointed to lead Navico’s Commercial Marine Division worldwide to take forward the marine electronics group’s continuing strategy for growth. Quéru has been made EVP Managing Director with immediate effect following his promotion from Vice President, Commercial Marine EMEA. He succeeds Jose Herrero.
A French Native residing in Oslo, Norway, Quéru has extensive experience in international business management
, including over eight years in management consulting at Oliver Wyman and Bain & Company leading assignments in strategic planning, customer loyalty, distribution strategy and sales excellence.
Alongside Quéru, Stephen Davis, has been appointed Simrad Global Brand Director within Navico’s marketing team. Davis will be helping to develop the Simrad brand in both leisure and commercial markets. He will be working alongside the Product Management teams and regional Sales and Marketing groups on a worldwide basis.
Davis’s marketing background spans several different industry verticals, from packaged consumer goods to on-line travel. He will now get the chance to use his extensive experience and his interest in sailing and powerboating to help continue to build brand awareness for Simrad and its range of products and navigation solutions. Prior to Simrad, Davis’s most recent position was with American Airlines
, where he led global marketing strategy, based in the U.K. and the U.S.