UK P&I Club, a provider of P&I insurance and other services to the international shipping community, has launched Risk Ahoy, a new gaming app that highlights in an engaging and interactive manner the hazards face by those on board ships on a daily basis.
Risk Ahoy has been developed by the loss prevention department of UK P&I Club, is available on iTunes and Google Playstore, and has been intuitively designed to allow users to dip in and out of the action, with short, medium and long modes available. Players navigate their ship through 38 colorful levels of increasingly challenging difficulty, working their way through the various mini-games, while identifying and avoiding common onboard hazards.
Everyday seafarers make decisions that can impact the safety of their ship and individuals on board. Human error, failure to spot an issue, or even an over familiarity with the dangers can lead to incidents occurring.
By taking a “gamified” approach, UK P&I Club said it hopes to overcome barriers such as culture, language and rank and engage with crews on the issue of loss prevention in a novel and fun manner. For civilians, Risk Ahoy can act to raise awareness of the dangers on board ships as well as piquing the interest of a younger generation of players to consider a future career at sea.
Gamification is, among other things, a way for businesses to add fun and competitiveness to a subject matter that might typically be difficult to communicate to a chosen audience. It provides an opportunity for businesses to entertain, challenge, educate and reward their chosen audiences. Gamification engenders engagement which in a fast-paced, distraction-laden world makes it one of the most exciting and powerful communication channels for businesses today.
George Devereese, Senior Loss Prevention Executive, said, “Loss prevention isn’t always the most exciting or easiest subject to communicate. UK P&I Club is committed to finding new ways to share our knowledge and expertise in the promotion safety at sea. By developing an interactive game that has educational value and provides a fun experience, we hope to put the issue of loss prevention to the forefront of people’s minds.”