VIKING Sees Growth After Norsafe Acquisition

Maritime Activity Reports, Inc.

March 14, 2019

Pic: Norsafe AS

Pic: Norsafe AS

After two years of slightly declining revenue, VIKING Life-Saving Equipment A/S is seeing growth once more, said the global market leader in maritime and offshore safety.

In 2018, VIKING acquired the Norwegian manufacturer of lifeboats Norsafe AS. Adjusting for the costs of integrating this business and the impact on revenue in the last quarter of the year, the results show growth in both revenue and earnings.

“We were able to deliver growth in activities and earnings in the original VIKING business, and we expect that the picture will remain the same for both areas of business in 2019," says CEO Henrik Uhd Christensen.

Norsafe’s lifeboat sales are included in the figures for the last three months of the year and have helped VIKING surpass DKK 2 billion in revenue for the first time in the company’s history. Profit before tax amounted to DKK 155.4 million on revenue of DKK 2,015.6 million, which given the one-off costs of acquisition and integration of Norsafe is considered satisfactory.

In recent years, VIKING has carried out a number of smaller acquisitions to build a more complete range of safety solutions. With Norsafe, which develops and manufactures high-quality lifeboats and cranes for the global market, the company is taking yet another major step in this direction.

“We have long been in the market for potential acquisitions that complement our business model and meet our customers’ needs, both in terms of a broad product range and high quality. I am completely certain that we’ve found just that in Norsafe. The product is a good fit, and our approach to quality, design, core function and global presence are all very similar. Integrating the two businesses is proceeding very well, and the logic we saw in the joining of forces is being confirmed by the response we’ve seen in the market,” says Henrik Uhd Christensen.

The market for maritime safety equipment remains highly competitive. For several years, VIKING has successfully navigated competitive challenges by bundling the sale of new products with multi-year service concepts, such as VIKING Shipowner Agreement (SOA), which continues to show double-digit growth, excellent customer satisfaction and very high renewal rates.

“The maritime market will continue to be cost-focused in the future. We are in the favorable position of having good solutions to save human lives and to ensure efficient operations. Once again in 2018, our service business was able to win market share in core markets,” says Henrik Uhd Christensen.

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