WCI/ICMB Agriculture Video Educates Millions
WCI and the Illinois Corn Marketing Board have undertaken a campaign with Google and YouTube to raise public awareness about the critical importance of inland waterways transportation to production agriculture.
The goal of the campaign is to have more than one million people view WCI’s 30-second video, “Inland Waterways Are Critical to Agriculture!” The campaign began August 10 and, to date, more than one million people (1,064,882) have viewed the entire video about the importance of efficient, modern waterways to the transport of agriculture products.
There has been a corresponding increase in first-time visitors to WCI’s web site, with a 77% increase in new sessions/new visitors in one month since the campaign began.
The campaign will continue until October 10. See the YouTube video here: https://www.youtube.com/watch?v=khSc9wXDeq4##
“WCI and the Illinois Corn Marketing Board are thrilled to have educated more than one million people with this brief, but important video that highlights inland waterways’ capacity to transport grain, soybeans and other ag products from the family farm to the export market. Modernizing our nation’s inland waterways transportation supply chain for growing exports benefits our farmers, our economy and our quality of life,” said WCI President Michael J. Toohey.
Waterways Council, Inc. is the national public policy organization advocating for a modern and well-maintained national system of ports and inland waterways. The group is supported by waterways carriers, shippers, port authorities, agriculture, labor and conservation organizations, shipping associations and waterways advocacy groups from all regions of the country. Visit www.waterwayscouncil.org.