Fortum Appoints New VP

Susanna Serlachius-Pressler, Master of Science, has been appointed Fortum's Vice President, Corporate Branding, from 8 December 2003. In this capacity, Susanna will be responsible for the further development of the Fortum brand throughout the Group according to an agreed brand strategy. Sponsorship matters will also be part of her responsibilities. Susanna will report to the Senior Vice President, Corporate Communications. Susanna Serlachius-Pressler moves to Fortum from M-real, where she has gathered a broad international branding expertise. "We are extremely satisfied with this choice, which was made from among a number of top-level professionals. We were looking for a person who masters brand work from A to Z and who has proof of seamless co-operation with business units," says Carola Teir-Lehtinen, Senior Vice President, Corporate Communications.