Celebrity Cruises Names Hodges Bethge President

Royal Caribbean Group announced Laura Hodges Bethge will take over as president of its Celebrity Cruises brand, succeeding Lisa Lutoff-Perlo, who will transition to vice chair, external affairs for Royal Caribbean Group, effective May 1.

Hodges Bethge, currently Celebrity Cruises' executive vice president, shared services operations, has been with the company more than 23 years and has held senior positions in many different areas including product development, hotel and marine operations, sales, marketing, product innovation, market development and investor relations. Previously, she was senior vice president of product development for Royal Caribbean International.

“Now 15 ships strong, this is an exciting time for Celebrity Cruises,” Hodges Bethge said. “This year alone, we’ll be welcoming Celebrity Ascent, and reaching key construction milestones in the yet-to-be-named fifth ship in the revolutionary Edge Series. I look forward to building on the incredible achievements of Lisa and this world class team, as we continue to break boundaries and chart new courses in the industry.”

Lutoff-Perlo’s career with Royal Caribbean Group began in 1985 with her first role as a district sales manager. In 2005, Lutoff-Perlo became Celebrity’s first female senior vice president of hotel operations. In 2012, she was named executive vice president of operations for Royal Caribbean International, the first woman in the industry to oversee both hotel and marine operations. Two years later, she was the first woman appointed to president and CEO of one of Royal Caribbean Group’s brands. She led Celebrity Cruises to record growth, revenue and profit. Under her leadership, Celebrity Cruises welcomed four new award-winning ships, and underwent the Celebrity Revolution, one of the largest fleet revitalization projects in the industry.

“It has always been difficult for me to imagine leaving the incredible Celebrity brand, but the time is right for me to start an exciting new chapter and turn the helm over to a new leader,” said Lisa Lutoff-Perlo. “It has been my great honor to lead this brand and work alongside the phenomenal Celebrity shoreside team and crew. Together, our accomplishments have been extraordinary. I’m excited to now work closely with Jason on broader initiatives as we sail toward an even brighter future.”

“Lisa has been instrumental in transforming the Celebrity Cruises brand to what it is today,” said Jason Liberty, president and CEO, Royal Caribbean Group. “From helping us introduce the revolutionary Edge Series of ships to advancing the role of women in maritime careers, Lisa has had an incredible career during her time leading Celebrity Cruises, and multiple parts of our Royal Caribbean International brand. I have had the pleasure of working with Lisa for almost 18 years, and I know her expertise will be invaluable as she transitions to serve as my Vice Chair, External Affairs.”

“I would also like to congratulate Laura for her appointment as the next brand president of Celebrity Cruises,” Liberty added. “With her operational experience, business acumen and deep understanding of our company and the cruise industry, I know Laura is the right person to lead Celebrity Cruises to its next phases of growth.”