Celebrity Names Digitas Agency of Record

Celebrity Cruises has selected Digitas Inc., as its marketing agency of record, following a thorough agency review process. "Digitas' expertise in relationship marketing and loyalty marketing, as well as in the travel industry, will help us rapidly build our base of new customers and strengthen our relationships with guests who have cruised previously with Celebrity," said Celebrity Cruises Senior Vice President of Marketing and Brand Planning, Ares Michaelides. "Our objective will be to communicate the difference that is Celebrity through integrated marketing and direct consumer communications channels to those who appreciate quality and the many attributes that differentiate Celebrity from other vacation options," said Michael Ward, President and Chief Operating Officer of Digitas.

In addition to handling the full range of integrated marketing programs previously handled by WestWayne, Digitas also will be responsible for web site management, previously handled by Yamamoto-Moss, and media buying, previously handled by The Media Edge.