Lowrance, Phoenix Boats Join Forces

Maritime Activity Reports, Inc.

August 20, 2015

The agreement represents a big win for new Phoenix Boat”

The agreement represents a big win for new Phoenix Boat”


Lowrance, a world-leading brand in fishing electronics since 1957, announced today its renewed OEM partnership with Phoenix Bass Boats. Under the terms of the renewed three-year agreement, Lowrance is the standard electronic equipment on all Phoenix high-performance bass boats.

Featuring Lowrance HDS Gen3 displays and optional Lowrance boating and fishing marine-electronics gear, Phoenix boats are the ideal fish-finding machines. Cutting-edge Lowrance options for Phoenix customers include StructureScan 3D – this revolutionary imagingtechnology quickly scans underwater terrain and fish-holding structure to createhigh-resolution, 180-degree super-wide, three-dimensional views – in depths to 300 feet and as far as 600 feet, port and starboard.

“Phoenix is proud to continue its strong relationship with Lowrance,”said Gary Clouse, president, Phoenix Bass Boats. “The perfect partner, Lowrance HDS Gen3 displays are the idealfit for our high-end boats.”

“We are pleased to continue our partnership with Phoenix Boats,” said Leif Ottosson, CEO, Navico. “With our commitment to provide our customers the best in terms of quality, delivery and support — in addition to providing best-in-class fishfinding and navigation solutions — this agreement represents a big win for new Phoenix Boat owners.”

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