Marine Link
Wednesday, November 22, 2017

Social Media News

CSM Insight Launches Social Media Tracker for Cruise Lines

While many research companies aggregate and report social media data, CXMI’s unique system uses advanced social media analysis – by real people, not key word algorithms – to provide the strategic information cruise lines need. CXMI’s Social Media Tracker covers over 98% of the passenger capacity of Cruise Lines International Association (CLIA) members. Each cruise line can now have reliable social media measurement for the 17 cruise lines in the tracker. Cruise lines reported that January’s shipwreck had an immediate negative impact on 2012 bookings and balance sheets. While starting to normalize, this incident shows the importance of a more complete understanding of how events, positive and negative, affect passengers and potential passengers.

MSC Inks Partnership Deal with Orca Social

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MSC Mediterranean Shipping Group has signed an exclusive partnership with the social media consultancy Orca Social Ltd. Over the past 45 years the family-owned shipping company, headquartered in Geneva, has maintained a modest approach to communications. “Historically, we have communicated with our customers on a one-to-one, offline basis. New technology allows people and companies to communicate in new and exciting ways.” explains Joe Cook, MSC’s Global Marketing Manager. Indeed, developments at MSC have already begun.

Seafarers Beware – Social Media Ahead

Photo courtesy of Videotel

Videotel, part of KVH Industries, Inc., has launched a new program, Social Media at Sea, addressing the unique dangers of inappropriate use of social media by shipboard personnel and providing simple solutions to ensure that seafarers understand the dangers - and benefits - of this onboard revolution. Since the use of the Internet has now become commonplace on many vessels, seafarers often have much more freedom to communicate with friends and family using social media tools.

MTN and Norwegian Cruise Line Announce Social Media Record

MTN and Norwegian Cruise Line (Norwegian) announce that a new record for social media usage at sea was set during Norwegian Breakaway’s New York inaugural events. MTN delivered the communications services for its partner, Norwegian, enabling this social media breakthrough that helped promote the launch of Norwegian’s new ship. MTN partnered with Norwegian to deliver access to social media sites, as well as Norwegian’s social media mobile app specifically designed for the N.Y. inaugural events, to enable guests to share in real time their experiences on Norwegian Breakaway.

Cruise Ship Breaks Record for Social Media at Sea

Norwegian Escape (Photo: EMC)

Norwegian Escape, the newest and largest of Norwegian Cruise Line’s 14-vessel fleet, experienced a record-breaking social media milestone during its inaugural celebrations from October 22-November 11, 2015. Cruisers logged 576,896 Facebook posts, 14,150 tweets and 11,367 Instagram posts for a total of 159 million impressions, surpassing the cruise line’s “social media usage at sea” record set during the 2013 inaugural events for Norwegian Breakaway, exceeded in 2014 with the Norwegian Getaway.

MTN Launches Social Media Threat Intelligence

MTN Government (MTNGOV), a subsidiary of MTN Communications (MTN) and a company in satellite communications, cybersecurity and integrated intelligence, surveillance and reconnaissance (ISR) solutions serving U.S. DoD and civilian agencies worldwide, announced the introduction of the industry’s first “Social Media Threat Intelligence” managed service. This service is a predictive cyber solution that enables U.S. government agencies using social networking, mobile devices and distributed workforces to protect against the onslaught of cyber threats. The solution identifies and analyzes malicious actors, threats and targeted attacks against U.S. government leaders and agencies, and provides proactive, actionable threat analytics and intelligence in advance of any network compromise.

Holland America Line Appoints Geivett as Director, Social Media

Kathryn Geivett Director Social Media

Holland America Line has hired Kathryn Geivett as director, social media. In this capacity Geivett’s primary responsibility will be to drive, plan and oversee the execution of strategic social media and digital initiatives for the cruise line. She will report to Mary Beth Wressell, vice president, marketing communications, for Holland America Line. “Social media is an important way we communicate with our fans, and we’re thrilled to have someone of Kathy’s caliber join the company to oversee all of our different engagement channels,” said Wressell.

China Social Media Debut for Maersk CEO

Nils S. Andersen, Maersk Group CEO in Q & A session with members of Chinese social media network Sina Weibo. During the CEO's recent visit to China, he engaged with Maersk employees, industry professionals, students, and general public in a new way - through Sina Weibo, the most popular Chinese social media platform with over 250 million users. ‘It’s exciting for me to be able to reach so many of you directly here today thanks to new technology,’ said Mr. Andersen when greeting Maersk Group’s Weibo followers on video. One week ahead of Mr. Andersen’s visit, a post on the Maersk Group Weibo main page asked followers to post questions for him to answer. Feedback was very positive and hundreds of questions were raised. In a video interview, Mr.

U.S. Navy Spotlights Targets Media Risks

Chief Mass Communication Specialist Palmer Pinckney makes updates to the official U.S. 7th Fleet Facebook social media site.  U.S. 7th Fleet began using social media in the Spring of 2009 to promote interaction with the peo

As the U.S. Navy remains ever vigilant, taking the fight to the enemy, recent media reports have highlighted potential risk from information carelessly or inadvertently shared on social media. There has also been a steady stream of reporting on criminal and other malevolent cyber actors who seek information using hoax emails, also known as phishing, to gain access to finances or other sensitive information. Safety and security are always the highest priority for the Navy and therefore…

Weld Tooling Appoints Sted and Clouser

Norm Sted

Weld Tooling Corporation has appointed Norm Sted Sales and Marketing Director for weld.com. Norm brings over 30 years of welding and business experience from his position as Regional Manager for one of the largest manufacturers of arc welding products in the world. He has extensive experience in international markets, especially those in the Caribbean and in Latin America, where he was responsible for strategic alliances, business development and market growth. The company has also named Todd Clouser the new Marketing and Social Media Specialist for Weld.com.

Transas Announces Plans for 2018 Global Conference

Photo: Transas

Transas says its mission to explain the true benefits and impacts of digitalization to the maritime world will be given new impetus by staging its 2018 global conference to Vancouver, one of North America's top technology hubs. The three-day event, which will take place at the Marriott Parq Hotel Vancouver, March 6-8, has been christened 'THESIS18 – Enterprise Change' to focus minds on the steps Transas believes are necessary if its pioneering THESIS vision for a connected maritime operational environment is to become reality.

IMO Launch Day of the Seafarer 2014 'Toolkit'

Day of the Seafarer Logo

IMO once again asks people everywhere to show their appreciation for seafarers and their contribution to global prosperity on the Day of the Seafarer, 25, June, and have launched a promotional toolkit to help them to do so. At the heart of this year’s campaign is the simple sentence "Seafarers brought me....". IMO is inviting everyone to complete the sentence with a word of their choice and post it on social media, adding the hashtag "#thankyouseafarers". The missing word can be anything that came by sea: from the cars people drive…

Coast Guard Embraces Social Media

The Coast Guard’s top officer discussed plans to adopt social-media practices to modernize the Coast Guard and increase the organization’s transparency in a teleconference yesterday with bloggers and online journalists. Coast Guard Commandant Adm. Thad W. Allen spoke about ways the Coast Guard plans to use social-media tools to get the broadest representation of the Coast Guard to the public. “We’re going to be moving from ( Web ) 1.0 to 1.2 to 2.0 to 2.5, and … the challenge and the problem is we shouldn’t take the status quo as an acceptable position,” Allen said. Making the organization more transparent comes at a crucial time, especially during hurricane season, when communication is extremely vital.

Online at Sea: Cruise Company Debuts Social Media Flat Fee

The advent of broadband at sea continues to expand, as German cruis brand AIDA introduces a flat-fee for social media networks onboard its ships. AIDA Cruises is introducing an Internet flat fee for social media networks on board its ships. For 4 euros per day, or 19 euros per week, passengers will be able to share their experiences on board with friends in popular social networks, such as Facebook, Twitter, Instagram or WhatsApp. “The use of mobile devices is continuously growing.

India's Ministry of Shipping on Twitter

Nitin Gadkari, India's Union Minister of Shipping, Road Transport & Highways

  Mr Nitin Gadkari, India's Union Minister of Shipping, Road Transport & Highways earnestly believes that social media has an important role to play in the task of nation-building in Worlds' biggest democracy. Ministry of Shipping is now on Twitter. This will act as an effective tool of two-way communication between the Ministry and people of India. “Ministry of Shipping” can be followed on @shipmin_india.

Crewtoo Launches Online Maritime Jobs Board

Crewtoo, an online network dedicated to seafarers, launched an online maritime jobs board. Founded by KVH Media Group, part of KVH Industries, Inc. (KVHI), Crewtoo, which says it has more than 100,000 members,  is premiering the service today in Stamford, Connecticut, at Shipping 2014, the annual shipping conference and exhibition of the Connecticut Maritime Association. The Crewtoo jobs board is integrated into the Crewtoo site and enables seafarers to simply change a setting on their profile to state that they are available for work; they are then prompted to fill in their full employment details on the site and upload their current CV/resumé.

Maritime Cabotage Task Force is now American Maritime Partnership

American Maritime Partnership (AMP) is the new name for the Maritime Cabotage Task Force, the largest coalition of maritime interests in the United States, which has been in operation since 1995. The new moniker better reflects the coalition’s focus on the domestic maritime industry’s role in promoting national, homeland, and economic security. To increase awareness of itself in the social media world, AMP has launched a new website (www.americanmaritimepartnership.com), and has new social media applications on Facebook and Twitter. “A strong domestic maritime industry is critical to our national security, makes our homeland more secure, and fosters nearly 500,000 American jobs,” said James Henry, President of the Transportation Institute and Chairman of the Board of Directors of AMP.

ShipServ Takes Shipping's Pulse on Internet Use

The vast majority of respondents believe that e-business brings positive benefits, while education and trust are probably the greatest hurdles to adoption. ShipServ, the leading marine and offshore e-marketplace, has released the findings of its 2011 Internet Use in Shipping Survey, the results of which were presented this week at the SmartShipping conference in Singapore. ShipServ carries out an annual survey into the use of the internet and e-commerce in the shipping industry with the aim of building an understanding of how trends in business-to-business e-commerce are impacting the maritime sector. The results of this year’s survey show a quickening of observable trends in internet use…

Mariners Can Access Social Nertworks via GMN XGate

Global Marine Networks (GMN), providers of satellite data speed and services, announce the ability to update Facebook, LinkedIn and Twitter via satellite phone, with the XGate Satellite Phone Data Service and a compatible computer. XGate Social services are immediately available to XGate subscribers in addition to accelerated satellite phone email, web browsing and weather data service. “Facebook, LinkedIn and Twitter are the way millions of people share their lives with others every day. Yet until now satellite phone users, who are often in the remote places or emergency situations where they most want to update others of their status, have found it hard to post to social media sites,” said Dr. Luis Soltero, President and CTO of GMN.

Beagle Star to Use Inmarsat’s Fleet Xpress for Superyachts

Image: Inmarsat plc.

Inmarsat has launched a new and flexible Fleet Xpress plan for superyachts to address the seasonal luxury market, and through its partner e3 Systems has signed up the first superyacht Beagle Star V, a luxury sail yacht, to the plan. The award-winning Fleet Xpress service has become the fastest growing VSAT service in the 2017 commercial shipping market. With additional flexibility being a key demand for the superyacht industry, where voice and video calls, entertainment and social media can vary widely during the season…

Crowley Promotes Communications VP

Mark Miller (Photo: Crowley)

Crowley Maritime Corporation has promoted Mark Miller to vice president, corporate and marketing communications, within Crowley’s corporate services group. Miller directs all aspects of internal and external communications around the world for Crowley and its commercial subsidiaries. He, along with his team, is responsible for the companies’ brand development and protection; media relations and crisis communications; strategic development, execution and oversight of marketing communications…

Ports of Indiana Names New Public Affairs Manager

Heather Bunning

Heather Bunning has joined the Ports of Indiana as the new Public Affairs Manager, and will serve as the primary contact for media inquiries related to all three of the state's public ports as well as statewide maritime, foreign-trade zone and multimodal transportation issues. The Ports of Indiana is a statewide port authority that operates a system of three ports on the Ohio River and Lake Michigan, located in Jeffersonville, Mount Vernon and Burns Harbor/Portage. Bunning will be responsible for coordinating all media releases…

CARIS Announces 2014 Calendar Contest

CARIS’ popular calendar contest is back! Now in its eighth year of production, the calendar contest continues to gain in popularity. Submissions for the 2014 calendar contest are now being accepted. CARIS software users are encouraged to submit their favourite CARIS imagery including geospatial datasets, maps, charts, 3-D views and more. Submit your images today! The submission deadline is Friday, September 13, 2013. This year we are opening up the judging to the public. CARIS…

Maritime Reporter Magazine Cover Nov 2017 - The Workboat Edition

Maritime Reporter and Engineering News’ first edition was published in New York City in 1883 and became our flagship publication in 1939. It is the world’s largest audited circulation magazine serving the global maritime industry, delivering more insightful editorial and news to more industry decision makers than any other source.

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