Rebranded Marlink Adopts a New Identity
Communication solutions provider Marlink has consolidated all business under a new identity, serving commercial maritime and land customers through indirect and direct sales channels
The commercial satellite communication division of Airbus Defence and Space has been rebranded as Marlink, now grouping all maritime and enterprise satcom activities under one brand.
Marlink’s communication solutions for maritime and land customers are now offered through its established direct and indirect sales channels. Marlink said it will deploy a segment-based approach, ensuring expert focus, best-fit connectivity technology and solutions for its maritime customers in shipping, offshore, oil and gas, cruise and ferry, yachting and fishing, as well as for its land-based enterprise customers in the humanitarian and NGO, energy (O&G, mining, utilities) and events and media segments.
With a market segment focus, Marlink will aim to further develop its portfolio of multi-band satcom and digital solutions, including VSAT (Ku-, Ka-, C-band), MSS (L-Band), M2M and its already established services, such as the XChange service delivery platform or the SkyFile software suite.
As Marlink, the company combines its experience and industry expertise, global network infrastructure and customer support operations as well as technology partnerships to build digital network solutions and run them as a managed service for customers. Marlink said it will continue working closely with partners globally to deliver satcom-enabled solutions that optimize the performance of customers’ assets and operations in remote environments.
“We are renewing as Marlink at a very exciting time in our industry. Marlink will create value for our customers and partners by interconnecting the world to their remote businesses. Marlink will leverage our decades of experience to continue developing cutting-edge digital communication solutions both in-house and with our extensive, long-term satellite industry partners,” said Erik Ceuppens, CEO of new Marlink. “Our portfolio will be delivered to maritime and enterprise users directly, as well as through our well-established global distribution channel.”
Marlink and its "cloud of bandwidth solution" were featured in the February edition of Maritime Reporter & Engineering News, beginning on page 38.
Marlink and its "cloud of bandwidth solution" were featured in the February edition of Maritime Reporter & Engineering News, beginning on page 38.
