Celebrity Cruises Launches Redesigned Web Site

Maritime Activity Reports, Inc.

January 9, 2002

Visitors to Celebrity Cruises' web site at www.celebritycruises.com now will find a site with a new design and an improved user experience. "We listened closely to what Internet users said they wanted to find in a travel-oriented web site, and applied those comments to the creation of our new site," said Celebrity Cruises senior vice president of marketing and brand planning Ares Michaelides. "Our redesigned web site is not only more functional and easier to use, but also portrays a warmer, more inviting look and feel, which is consistent with the ambiance onboard every Celebrity ship." Celebrity's new web site features a variety of options tailored to each site visitor's personal vacation interests; larger images depicting the onboard experience and varied ports of call; special promotions; extensive information about each destination; a Captain's Club (loyalty program) component; personalized tips for group cruise planners, and enhanced cruise booking and transaction capabilities.

Celebrity worked with interactive partner, Yamamoto-Moss, a design firm based in Minneapolis, Minn., to create the new information architecture that shaped the redesigned web site. Celebrity Cruises is the highest-rated premium cruise line in the industry, with the youngest fleet of any major cruise line. Summit entered service in October 2001, and Constellation will make its maiden voyage this year, bringing the Celebrity fleet to nine ships.

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