Cross-Bay Ferry Reports Ridership Gains
During February, Cross Bay Ferry sold 6,070 tickets, a 57-percent rise from January, and a record for the 6-month test. The ferry has now carried nearly 23,000 people since the pilot project began. Weekday (Mon.-Thurs.) ticket sales grew 80-percent to 2,237, and weekend (Fri./Sat./Sun.) ticket sales grew 46-percent to 3,833. The ferry departed within an average of one minute of schedule, including times during tough weather that closed the Sunshine Skyway.
“This pilot project is meant to test all aspects of ferry service in real life – prices, times and services – and I’m very pleased with the response so far,” said St. Petersburg Mayor Rick Kriseman. “Everyone I meet who has taken the ferry raves about it and asks if we can run it more often.”
Ticket sales bounced back from the relatively slow month of January, and ferry managers pointed to a combination of factors helping boost February ridership: More pleasant weather, new lower prices during the week, and a growing awareness of the ferry as an enjoyable option for crossing the Bay.
The ferry recently launched discounted $5 one-way tickets during weekdays, new discounts on Tampa Streetcar fares, and the Commuter Value Pass package price is also cut by 50 percent to just $2.50 per trip. A recent survey of ferry passengers found a series of revealing trends:
- More than 90% of the respondents were residents, not tourists.
- Ferry passengers had a positive economic impact on local businesses. Specifically, 77% of passengers dined when they got to their destination, 25% went to museums, 24% shopped, and 11% went to a sporting event. (Not mutually exclusive activities.) Only 11% of the respondents took the ferry as a "ride," meaning they did not engage in any activity other than riding the ferry.
- 60% of passengers spent between $15 and $40 per person at their destination.
- Over 95% of respondents rated their experience as excellent or very good, with at least 72% rating it as excellent, for five surveyed factors.
- 72% of the respondents said it was very important for Tampa Bay to create a regional ferry system. Respondents put significant weight on the ability for ferries to relieve congestion, promote tourism and economic development, and make Tampa Bay a more enjoyable fun place to live and visit.