JRC North America, the Seattle-based branch of Japan Radio Co., Ltd., has announced an aggressive new program to gain an increased share of the marine electronics market
in the U.S. and Canada
. Ray Carter, national sales manager, said JRC will pursue greater sales in electronics for the pleasurecraft, megayacht, commercial fishing and workboat markets.
The company has already stated prices will not raise prices on its products in 2999 The company offers radards from compact 16-mile units for small boats to 120-mile systems and sophisticated ARPA for high seas use. The line includes LCD and CRT instruments with six to 28 in. screens, some in color.
In sounding gear, the company manufactures small LCD fish finders for pleasureboats, up to powerful scanning and searchlight sonars for coastal and high seas seiners and trawlers.
Navigation equipment includes GPS/DGPS receivers and plotters and total shipyard integrated bridge systems, including the latest ARPA and ECDIS systems, information management, satellite and radio communications and vessel tracking systems. Communications equipment includes VHF and SSB radios, Inmarsat earth stations, Navtex, Weatherfax and complete GMDSS.