Lilaas Sets Service and Distribution Deals in Asia

Maritime Activity Reports, Inc.

April 4, 2012

Terje Akerholt (Photo: Lilaas).

Terje Akerholt (Photo: Lilaas).

Marine and offshore controls specialist Lilaas AS has reached its first direct service and distribution agreements in Asia, as part of its strategic plan to support increasing demand for its levers and joysticks.

The company, which develops and manufactures all its products in the heart of Norway’s marine electronics industry, in Horten, has come to a service partnership and agency agreement with Z-Power Automation, Singapore, and a separate distribution deal with Shanghai EJH Group, Shanghai.

Terje Akerholt, head of Lilaas Sales and Marketing, Maritime Division, said that the Z-Power Automation deal will provide critical support for the company’s products in the region, given the expected increasing complexity of hardware and software.

“We continue to invest heavily in design and development, safety and manufacturing capability in-house,” he said, “and this has been rewarded by current sales of 9,000 control levers a year for maritime and offshore use. To sustain that level of business, we are rolling out a complementary back-up network. Establishing a service station within the port area in Singapore means that we can offer local support across the range of the products we supply and build up stock to enhance delivery timings, for example.”
The new distribution agreement with Shanghai EJH Group came after the Chinese organization made an initial approach to Lilaas in 2011. It brings Lilaas into partnership with a well-known distributor of technological services and products for industrial users in China. With activities extending across a wide range of sectors, EJH Group focuses on the delivery of high-end instruments, including testing meters, automation components, electromechanical components, pneumatic elements, electronic components and electrical equipment.
“Shanghai EJH Group is always looking for suppliers of quality products to diversify its portfolio,” said Kevin Zheng, EJH Group Sales Director. “This deal is in keeping with our search for superior overseas products aligned with our ‘Better Technology, Better Service’ strategy.”

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